Correct way of integrating CDP with Campaign?

[god_prophet]

I see there is a native conector in AEP/CDP to Campaign, so you can send audiences to Campaign.

However, I also encountered this doc where it says that you can query a segment and export that to Amazon S3 , from where Campaign can import that with a Import Workflow.

So, do we need an Amazon S3 bucket or is the native conector enough?

[DavidRoss91]

Hi @god_prophet 
If you are just trying to activate down to AC Classic, the native connection should be enough. If you require more of a custom solution, you may want to go the s3 path. 

[god_prophet]

So just to share audiences between Campaign and CDP, the conector is enough? Then why the documentation I shared shows that in order to integrate CDP with Campaign, you need an S3 Amazon Bucket?

But If I want to export audiences for another tool for othe uses, I need to export the segments to an S3 bucket?

[akshaykapil23]

Hey David,

Thanks for raising your concern here. 

To integrate Adobe Campaign V8 with the Real-Time Customer Data Platform (rtCDP), you must configure Adobe Experience Platform (AEP) sources to ingest data from Campaign V8, typically via cloud storage like Amazon S3 or Azure Blob, or by using the Campaign Managed Services Source Connector for real-time data sync. Then, create AEP destinations to activate segments from RTCDP back into Campaign V8 for personalized marketing. This integration enriches profiles in RTCDP with Campaign data and allows audiences built in RTCDP to be activated in Campaign V8 for targeted communication

you may refer to the details mentioned as per the documentation 

Real-Time CDP with Adobe Campaign v8 Integration Pattern