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Correct way of integrating CDP with Campaign?

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Level 6

I see there is a native conector in AEP/CDP to Campaign, so you can send audiences to Campaign.

However, I also encountered this doc where it says that you can query a segment and export that to Amazon S3 , from where Campaign can import that with a Import Workflow.

So, do we need an Amazon S3 bucket or is the native conector enough?

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Community Advisor

Hi @god_prophet 
If you are just trying to activate down to AC Classic, the native connection should be enough. If you require more of a custom solution, you may want to go the s3 path. 

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Level 6

So just to share audiences between Campaign and CDP, the conector is enough? Then why the documentation I shared shows that in order to integrate CDP with Campaign, you need an S3 Amazon Bucket?

But If I want to export audiences for another tool for othe uses, I need to export the segments to an S3 bucket?