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Can you use Customer AI to score the engagement rate customers have with your Communication Channels

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Level 4

We are exploring practical use cases for the Customer AI.  Once of the ideas is to calculate the customer engagement rate with the email channel to see how engaged the customer is on our retention emails sent related to their monthly subscription.   Is this a practical use of the Customer AI function?

 

Ideally we want to score how engaged you are with specific emails and score you based on open, click, etc.    This will help with determining the health of the channel for the individual customer and also help to create guardrails to avoid over communications or nurture back to engagement

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