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Adobe Summit 2024, RTCDP Session | [S504] A Martech Guide to Building a Foundation of Trust



NimashaJain_0-1707375426875 (1).pngSession Details

Let’s face it — navigating through the landscape of fragmented regulation can create friction across internal teams and loss of consumer trust. Rise above the noise by creating a solid people, process, and technology practice rooted in principles that honor consumer privacy across channels. Hear from industry experts on a martech toolkit rooted in building a first-party data strategy with governance, privacy, and security at the forefront. 

We will demonstrate how your Adobe Real-Time CDP practice can:

  • Be your opportunity to build trust across IT and marketing
  • Create efficiencies by future-proofing processes to honor data usage policies
  • Enable you to deliver exceptional experiences rooted in consumer trust

Session Schedule

Wednesday, Mar 27, 1:00 PM - 2:00 PM PDT (Thursday, Mar 281:30 AM - 2:30 AM IST)


Rakhi Patel, Product Marketing Director, Adobe

Jon Revill, Software Engineering Director, Marketing Technology and Personalization, Truist

Session Registration URL

Check Here

Recording - https://adobe.ly/3PSxobC


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