Adobe Audience Agent is now available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions

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Adobe Audience Agent enables marketers to transform audience creation and management from a slow, complicated process into quick and simple tasks that only take minutes. Available in Adobe Real-Time CDP and Adobe Journey Optimizer solutions, including B2B editions, Audience Agent streamlines the discovery, building, and optimization of audiences. By analyzing multiple data sources, the agent can infer intent and proactively suggest new audiences or buying groups. This makes it possible for the marketer to identify the right contacts faster, expand campaign reach, and deliver precision targeting at scale while spending more time focused on strategy and impact instead of manual data work.

Key features:

• Field exploration and discovery: Find and surface existing audiences and attributes with the agent to help streamline the audience creation process.
• Conversational audience creation: The agent will soon be able to build and refine audiences for marketers using simple, natural language prompts.
• Predictive and goal-based segmentation: Coming soon, the agent will be able to generate audiences aligned to business outcomes using AI-driven models.
• Audience insights and management: The agent can monitor changes in size, suppress duplication, and maintain data quality.
• Intent-based persona inference: Identify and group individuals using the agent based on first-party data such as intent, engagement, and other buying signals.
• Buying group identification and creation: For B2B marketers, automatically detect and assemble buying groups across accounts.

Explore how it works:

• See Audience Agent in action with this overview tutorial.
• Dive deeper into features, sample prompts, and use cases in the Audience Agent documentation.

Ready to learn more?

Explore how Audience Agent helps B2C marketers.

Explore how Audience Agent helps B2B marketers.

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Interesting announcement, keen to know how conversational, predictive and goal based audience creation work. These could be game changing for how audiences work.