Hello gang... We've been running with the WebSDK for a bit now and all has seemed just fine. We've been impressed with the performance as well as the relative ease of implementation. Note that we use the NPM module directly, incorporated into our front-end build process.

Throughout testing as well as live data in Analytics nothing has seemed amiss. However in looking at our raw Data Feeds out of Analytics, there are extra "phantom" hits that are being treated as pageviews. There are few if any actual variables set in the Data Feed for those rows, except for some default Adobe ones like page URL, hit time, etc.

And when looking at just raw pageviews in Workspace with no reporting dimensions or segments applied, they can be seen. Our pre-implementation testing and evaluation never included just looking at data this way.

Unfortunately it looks as though these phantom pageviews correlate almost perfectly with the extra calls we make to just retrieve personalizations from Target. It seems that even though I don't set xdm.web.webPageDetails.pageViews.value, the hit is still being treated as such.

Is this in fact the case? And if so, is there some way to stop this from happening. It is absolutely undesirable. A pageview should ONLY be registered in Analytics if it is explicitly stated as such in the XDM.