Frequency capping can be used in custom action

[MounikaA2]

Hi all,

Is it possible to apply frequency capping to a Custom Action in Adobe Journey Optimizer? If yes, could anyone please explain how to implement it? If not, clarify why frequency capping is not supported for Custom Actions?

Thanks!

[Mayank_Gandhi · Accepted solution]

No, frequency capping is not currently supported for Custom Actions in Adobe Journey Optimizer (AJO).

[MounikaA2]

@Mayank_Gandhi  Thank you for the confirmation. Could you please help me understand why frequency capping is not supported for Custom Actions in Adobe Journey Optimizer?

[AJODev]

Hello @MounikaA2 ,

Frequency capping is not available for Custom Actions in AJO because these actions operate outside Adobe’s direct control and lack the built-in tracking and feedback required to enforce per-profile message limits.

check the guardrails of custom action:

https://experienceleague.adobe.com/en/docs/journey-optimizer/using/get-started/guardrails#custom-act...