AJO Resend Email Based on Unopened Activity

[YashPa2]

Does AJO have the ability to deploy an email on one date and resend that same email 2 days later to only those profiles who didn't open the original email? Is this achievable? If so, how? 

[dugganab · Accepted solution]

Yes, that is feasible.

You can use a journey that starts with a read audience node and schedule it to run on a specific datetime https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journe...

and then use reaction activity https://experienceleague.adobe.com/en/docs/journey-optimizer/using/orchestrate-journeys/about-journe... with a timeout of 2 days to check if users opened the email during this period.