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Ask Me Anything, June 25th with Journey Optimizer Product Experts on Agile Workflows for Personalized Content at Scale & Master Frequency Capping & Conflict Prioritization

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Sukrity_Wadhwa
Administrator

6/3/25

Join us for the Adobe Journey Optimizer Community Ask Me Anything! 

  Wednesday, June 25th from 8am -9am PT 

We'll be joined by Adobe Journey Optimizer experts: Aaron Forrest (@aaron4est) - Product Manager, Amarnath Vannarath (@avannarath) - Sr Product Manager, Ariel Sultan (@asults) - Product Marketing Manager, Chakravarthy Kalva (@ChakravarthyKalva) - Sr Product Manager, Chris Ivory (@ChrisAdobe) - Sr. Principal Solution Consultant, Rohan Bhatt (@rohbhatt) - Sr. Product Marketing Manager and Sandra Hausmann (@SHausmann), Sr Technical Marketing Engineer. In this Ask Me Anything, the experts will be logged in to answer any of your questions related to the topics discussed during the Experience League LIVE sessions held on June 5th and June 18th about:

Participation is easy:

  • Add your Questions below by Replying to this thread. 
  • Begin your Question with our hosts' Community Usernames: @aaron4est, @avannarath, @asults, @ChakravarthyKalva, @ChrisAdobe, @rohbhatt and @SHausmann.
  • Stand-by to watch the page as the experts weigh in during the hour, so that you can:
    • Clarify your questions
    • Ask follow up Qs and provide additional details
    • See Questions posted by other Community members to up-vote those that you find interesting
    • Discuss further with your AJO Community members and peers 

Meet the Experts

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Aaron Forrest is a Product Manager over the Business Rules and Decisioning capabilities in Adobe Journey Optimizer today. He previously worked on Adobe’s internal personalization product which enables Adobe’s product lines such as Photoshop, Acrobat, and others in delivering personalized experiences across various channels including email, web, desktop notifications, and push. Prior to that he worked as a Digital Product Manager at companies including Nike, Weave, and Beachbody. He enjoys working to solve unique use cases that involve personalized communications & digital interactions to drive customer conversion, engagement, and retention for organizations.

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Ariel Sultan is a Product Marketing Manager for Adobe Journey Optimizer. She combines her recent MBA from NYU Stern, specializing in marketing and sustainable business innovation, with an entrepreneurial background from founding a video production and content marketing company. Her multifaceted expertise, shaped by roles in an outdoor apparel brand and advertising, showcases her capability in branded content for clients such as Barefoot Wine, Planet Oat, and Anolon Cookware. At Adobe, Ariel leverages her experience to enhance product value and customer storytelling.

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Chakravarthy Kalva is a seasoned Technical Product Manager with vast experience in CRM domain, especially Sales and Marketing. He has been in this space for over 8+ years and is part of Adobe Campaign Product Management evangelizing Adobe’s campaign product.

 

 

 

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As technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, Sandra helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

 

rohan bhatt.jpgRohan Bhatt is a Senior Product Marketing Manager for Adobe’s B2C customer journey management portfolio, including Adobe Journey Optimizer and Adobe Campaign. He is passionate about helping brands deepen customer engagement through compelling, personalized experiences. Prior to Adobe, Rohan spent over 5 years in technology and payments consulting, advising some of the world’s largest technology companies on product and go-to-market strategies. Rohan has an MBA and MS in Design Innovation from Kellogg at Northwestern University.

2025.05 - San Jose Onsite - Enhanced.pngChris Ivory is a Senior Principal Expert Solution Consultant specializing in lifecycle marketing strategy and execution using Adobe's journey management platforms, including Adobe Journey Optimizer and Adobe Campaign. With over fifteen years of experience, Chris has charted the evolution of brand use cases and industry trends to help organizations build meaningful, data-driven relationships with their customers. He partners with brands to translate marketing goals into actionable solutions, balancing innovation with real-world operational needs.

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Amarnath Vannarath is a Sr Product Manager at Adobe.  

 

 

 

 

 

Don't miss this opportunity to gain valuable insights and get your questions answered by our esteemed Journey Optimizer experts. We look forward to seeing you here!

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SENTHILKUMAR_PI
Level 1

6/20/25

@ChakravarthyKalva Hi Chakra,  What are the recent additions to the AJO functionalities and Like AEP, what are the Agentic AI applications/MCP Options are getting integrated with AJO?

Avatar

rohbhatt
Employee

6/25/25

In response to SENTHILKUMAR_PI

Hi there! We've had a lot of recent innovation for AJO and I'd suggest you check out the Release Notes page on Experience League here: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/whats-new/release-notes

 

Regarding Agentic AI application, at Adobe Summit, we announced Journey Agent and Experimentation Accelerator for Adobe Journey Optimizer. We'll have more information coming soon, but for now, check out:

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yqrz
Level 1

6/23/25

We are exploring feasibility of using AEM Content Fragments in AJO. (Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/combine/aem-fr...)

Two questions:

1) Is there a limit on the number of CF references that can be made in a single AJO content template? We are able to test templates successfully when we have 10 Content Fragment IDs, but as soon as we add an 11th, the template will throw "Internal Server Error from Content Service. (CJMPTS - 1510-500)"

2) Is there a way to inject dynamic content fragment IDs? So following the documentation, we can add AEM content fragment ID xyz1234 as:

{{fragment id='aem:xyz1234?repoId=author-p1234567890.adobeaemcloud.com' result='cf'}}

But what if we wanted this fragment ID to be dynamic? Say it was stored as a profile attribute _profile.myCustomCFID. Is there a way to do something like this?

{{fragment id='aem:{{_profile.myCustomCFID}}?repoId=author-p1234567890.adobeaemcloud.com' result='cf'}}

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Sukrity_Wadhwa
Administrator

6/25/25

In response to yqrz

Hi @yqrz,

Thanks so much for your question during the AMA! We’re sorry it didn’t get answered live, but do not worry, our product team has seen it and is currently looking into it.

Hang in there and we’ll be getting back to you soon with a response. Really appreciate your patience! 

Avatar

avannarath
Employee

6/26/25

In response to yqrz

1. There is no limit of 10 on CF references. Could be because of the size of the fragment. Could you please reach out to support and get a ticket created with Template/ CF details? Will check and confirm.
2. We don't have support for dynamic AEM content fragment IDs. But we hear you, this is included as part of the product backlog.

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parmeshwarr3905
Level 3

6/24/25

We have an AJO email journeys which runs in real time and send emails to the end users.  We would like to share the email content(similar to what end user receives) to other department within the organization for a reference or export to external platforms. When we search using an email address or primary id it would render the html or content summary for quick view.
can this be implemented within AJO? Or any pointers to export the content and render html from external platforms?

Thank you!

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6/25/25

In response to parmeshwarr3905

We have the 'export HTML' option, it that works for you. The other option you might want to explore is sending a proof as part of 'Simulate Content'. 

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RaulTo
Level 1

6/24/25

Question: When we are running a Test Mode , does the email action and custom action get sent? And if it does how can we prevent it without having to remove the actions themselves?

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ChrisAdobe
Employee

6/25/25

In response to RaulTo

Hello @RaulTo! In Test Mode, you do in fact trigger live actions such as sends for out-of-the-box channels as well as custom actions. It's worth noting that Test Mode only triggers for profiles with the test profile flag enabled, so you are not at risk of doing live sends to actual customers. This is a great was to test the end-to-end process prior to activation.

 

If you're looking for a way to test a journey with real production data to gain confidence in journey design, audience targeting and so on prior to publication, I would recommend considering the new Dry Run feature. This provides a safe test mode for practitioners that specifically does not trigger actual sends. 

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asults
Employee

6/25/25

Hi ExL community, looking forward to hearing your questions about the topics above, such as conflict management and prioritization. 

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RaulTo
Level 1

6/25/25

In response to asults

Can you send us the direct link to the chat? i keep getting this page only from the link shared in the invite

 

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Sukrity_Wadhwa
Administrator

6/25/25

In response to RaulTo

Hi @RaulTo,

You're already in the right place
This comment section thread is the AMA, there's no separate link. If you're seeing this and typing here, you're all set to participate. Just drop your questions right here!

Avatar

rohbhatt
Employee

6/25/25

In response to RaulTo

Hi there! There is no in-person or virtual event here. It is just a dedicated time with Adobe experts on to answer questions! Feel free to ask questions in this thread if you have them.

Avatar

Sukrity_Wadhwa
Administrator

6/25/25

In response to RaulTo

Hi @RaulTo,

This is a live AMA (Ask Me Anything) event happening right now in the chat section of this thread. You're already part of it, so feel free to jump in and ask your questions here.

Thanks!

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DavidKangni
Community Advisor

6/25/25

Hi all,

 

I'm seeing this type Targeting in condition activity but there is no documentation on it. Can you please let me know where I can find some details or use case on it 

DavidKangni_0-1750863901790.png

Thanks,

David

 

Avatar

ChrisAdobe
Employee

6/25/25

In response to DavidKangni

Hey @DavidKangni, looks like you've gotten a sneak peak! This is actually part of our upcoming message and journey optimization feature set due out later this year. A subset of customers have had this enabled prematurely, but engineering is in the process of correcting this. It's a really exciting enhancement on the roadmap, and we'll be providing plenty of enablement and documentation around its release!

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sinrajNa1
Level 2

6/25/25

We want to send some of the real time ajo events data fields into destinations like aws in real time and also batch mode.   For Batch mode when we try to activate we can see only profile fields in the destination mapping. Is there a way we can send events schema fields into destinations ?  

Avatar

Sukrity_Wadhwa
Administrator

6/25/25

In response to sinrajNa1

Hi @sinrajNa1,

Thanks for your question!

What you're asking about is actually more related to Real-Time CDP than Journey Optimizer. 

It's a bit outside the scope of AJO, so I’d recommend posting your question in the Adobe RTCDP Community, where the right experts can help you out. 

Adobe Real-Time CDP Community

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YashPa2
Level 2

6/25/25

We currently use Test Profiles to push profiles through journeys via Test Mode. It is very cumbersome to ingest new profiles or new profile attributes as our test scenarios change from journey to journey. Will AJO ever have the capability to modify test profile attributes directly in the platform? This would significantly reduce the amount of time needed to test journeys. 

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Ivan_Mironchuk
Employee Advisor

6/25/25

In response to YashPa2

We hear you! We are working through planning right now for some new capabilities around test profiles that will 

1_ Make it easier to create new test profiles on the fly

2 Make it easy to update attributes and values for test profiles

3. Make it easy to override profile attributes in a journey to force profiles into different branches. 

4. Provide the ability to group test profiles together and test with a read audience journey or within an Action Campaign. 

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Ivan_Mironchuk
Employee Advisor

6/25/25

In response to Ivan_Mironchuk

BTW we plan to do all of this without having to run any API command ‍

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YashPa2
Level 2

6/25/25

In response to Ivan_Mironchuk

Hey Ivan - thanks for the update. Any rough timing on when would this be available for us to use? 

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colby-dix
Level 1

6/25/25

here's one that is a more general AJO email mktg q. is there any reliable way to upload an ad-hoc email list for an email send that doesn't require the 24 wait for audience evaluation to send it?

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sinrajNa1
Level 2

6/25/25

ability to view the email sent by AJO by an AJO Superuser

We have an existing AJO email journey which runs in real time and send email to the end user/customers.  We have a new requirement to share this same email content to other department within the organization like agent / customer care team for a reference. we need to share each users email content to these teams like how end user seeing their email.  

I got to know we can use BCC email option , but there are some limitations and contractual level restrictions for us to use this approach .  Is there any way we can achieve this.?

Avatar

rohbhatt
Employee

6/25/25

In response to sinrajNa1

Hello there. We don't currently have the ability to share email content to other departments and search those emails as of yet, though we are considering a few options here in our roadmap. Very much appreciate the feedback and will discuss further for future enhancements.

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MeenuCh1
Level 1

6/25/25

During test mode testing of event triggered journeys, when we send some event to test the journey - It is also entering any live journey using the same event. Is this expected? How to handle this?

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Ivan_Mironchuk
Employee Advisor

6/25/25

In response to MeenuCh1

@MeenuCh1 This would be expected. 

It is also likely that many times you do NOT want a user entering multiple journeys with the same event. To change this behavior you can do a few different things. 

1) Define a separate event with a slightly different entrance/trigger criteria so that they are not the exact same event. 

2) Make sure you un-click "Allow re-entrance" on one of the Journeys if you do not want profiles entering. This is a good idea if you have multiple journeys using the same event. 

3) Use a global exit event to force a user out of Journey A, if they enter Journey B. 

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parmeshwarr3905
Level 3

6/25/25

When integrating AJO with Adobe Target to utilize the offer decision feature, does the eligibility rules in offer only supports profile attributes(captured through websdk) or also supports events?
And when we use this offer decision in experience targeting activity in Target, How the audience selection happens? Will the offer be presented to 'All Visitors' if we use the default segment or the audience which are eligible from offer's eligibility criteria.
Any detailed documentation for this would be helpful.

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ChrisAdobe
Employee

6/25/25

In response to parmeshwarr3905

Hey @parmeshwarr3905, the value and power of this integration is that it is effectively a punch-through into AJO's Offer Decisioning for that Target experience. This means that so long as we are provided a linked identity, the decisioning engine will factor in all of the relevant information available in AEP. This includes profile and experience event data, offer eligibility, prioritization and capping when determining the right content for each individual.

 

For more information, you can refer to the integration guidelines documented here.

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Sukrity_Wadhwa
Administrator

6/25/25

A big thank you to all our amazing experts for taking the time to answer questions and share their insights with the AJO community today! 

We appreciate your time and support in helping our community users get the most out of Adobe Journey Optimizer.

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Event starts:

Jun 25, 2025 - 08:00 AM (PDT)

Event ends:

Jun 25, 2025 - 09:00 AM (PDT)