[Release Update] Adobe Journey Optimizer September 2024 Release

[Sukrity_Wadhwa]

September 2024 release notes

Check out what's new and improved in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Content Cards for mobile apps and websites: Content cards are a new digital messaging feature in Adobe Journey Optimizer that delivers personalized and engaging content directly within mobile apps and websites. Unlike traditional push notifications, Content Cards integrate seamlessly into the user interface, offering persistent, non-intrusive updates that enhance user interaction and experience.

  This feature enables marketers to present relevant, rich media content to users, driving higher engagement and ensuring important messages are seen without disrupting the user journey.

• Approvals in journeys and campaigns (Limited Availability): With approval policies, you can now set up an approval process within Journey Optimizer that allows marketing teams to ensure campaigns and journeys are reviewed and signed off by the appropriate stakeholders before they go live. Approval policies are currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
• Global Exit Criteria in journeys: Now you define exit criteria at a journey level. By adding exit criteria, you make the profiles exit the journey as soon as an event happen (eg: Purchase) or they qualify for an audience. This will prevent the user from getting any further communications from the journey.
• AI Assistant Content Accelerator: Once you have created and personalized your message, take your content to the next level with the AI Assistant in Journey Optimizer for Content Acceleration. You can now use the AI assistant to optimize your message's impact by experimenting with different main titles, and images. Each variant is managed as a unique Treatment, to measure and compare which title effectively generates more clicks.
• Guided Channel Setup: Guided Channel Setup enables you to automate and validate channel setup in a unified experience, speeding up the process of getting started with Journey Optimizer. This new guided setup streamlines rapid channel configuration, ensuring all necessary resources are readily installed and working within Experience Platform, Journey Optimizer, and Data Collection. This enables marketing, product and data engineering teams to quickly begin with campaign and journey creation.

Please find the detailed information around the new capabilities here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.