[Release Update] Adobe Journey Optimizer May 2023 Release

[Sukrity_Wadhwa]

May 2023 Release Notes

Check out what's new, improved, and fixed in the latest Adobe Journey Optimizer product release update: Release Notes

New capabilities

• Content Experimentation in campaigns: Adobe Journey Optimizer now supports experiments in campaigns. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases.
• Create and use fragments in your email content: You can now author, use, and manage fragments to quickly assemble your emails and content templates. A fragment is a prebuilt reusable component that can be referenced in multiple emails across Journey Optimizer campaigns and journeys for an improved and accelerated design process.
• Use Tags in your campaigns (Beta): You can now assign Adobe Experience Platform Unified Tags to your campaigns. This allows you to easily classify them and improve search from the campaigns list. Note that Unified tags feature is currently in beta.
• Personalized Optimization AI ranking model (General Availability): Personalized Optimization AI ranking models are now generally available in Decision Management. This new type of model allows you to optimize and personalize offers based on segments and offer performance.

Please find the details around the improvements included in this release here: Latest Release

Feel free to reach out in case you have any questions and/or feedback through the below comment section.