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Dynamic content & new conditional rule builder

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Hi everyone, 

As part of the Adobe Journey Optimizer September 2022 release, a new capability was launched to help you create dynamic content and to adapt the content of your messages based on conditional rules.

Dynamic content allows you to adapt the content of your messages based on conditional rules that can be made up of profile attributes, contextual events or audience segments. Conditional rules are created using a visual rule builder within the Expression Editor, where you can store them for further reuse across your journeys and campaigns.

You can learn how to create dynamic content and how to work with conditional rules with the help of the following resources:

 

Please feel free to reach out through the below comment section in case you have any queries or feedback.



Sukrity Wadhwa
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