Session: Real-Time Decisioning Strategies for Next-Best Experience
With only so many pixels on a screen and only so many seconds in a conversation, how do you decide which best offer, recommendation, action, or experience to present on any given interaction? Adobe Journey Optimizer powers real-time decisioning with sophisticated business rules and intelligent ranking models to take the guesswork out of decision-making. Join Adobe product expert, Deepti Anthony, and U.S. Bank VP of Marketing Technology, Nagendra V. Akshantala, as they discuss the benefits and best practices of real-time interaction management through decisioning.
In this session, learn:
How U.S. Bank creates next-best action campaigns that span multiple customer touchpoints
The basics of ranking from rules-based, to formula, to intelligent models
Adobe product innovations in decisioning for personalized experiences
Wednesday, Mar 274:00 PM - 5:00 PM PDT
Deepti Anthony, Product Manager, Adobe
Nagendra V. Akshantala, VP, Marketing Technology, US Bank
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