Adobe Summit 2024 | Adobe Journey Optimizer Session - Adobe Lightroom and Mobile Customer Engagement with Adobe Journey Optimizer

[Sukrity_Wadhwa]

Summit 2024 Registration URL: https://summit.adobe.com

Session: Adobe Lightroom and Mobile Customer Engagement with Adobe Journey Optimizer

Personalized engagement is the cornerstone to the Adobe Lightroom customer experience. Learn how the Lightroom team uses Adobe Journey Optimizer to onboard new users and keep them coming back through smart touchpoints in the mobile app and with relevant content.

In this session, discover:

• Best practices to keep the mobile app experience fresh, beyond “Hello [First Name]” personalization
• Tips and tricks for mobile engagement with Journey Optimizer
• How Lightroom is using Journey Optimizer to encourage product adoption and drive retention

Session Schedule

Tuesday, Mar 26 | 1:00 PM - 2:00 PM PDT

Speaker(s)

• Ivan Mironchuk, Principal Product Manager, Adobe
• Joy Wang, Mobile Growth Marketer, Lightroom, Adobe

Q&A

Please use this thread to ask questions related to this session.