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Adobe Summit 2023 | AJO Session - Beyond Campaign Marketing: Orchestrated Engagement at Truist

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Recording URL: Beyond Campaign Marketing: Orchestrated Engagement at Truist

Session: Beyond Campaign Marketing: Orchestrated Engagement at Truist

Truist is a purpose-driven organization that is committed to inspire and build better lives and communities. Truist strives to serve with care in how they meet client needs, empower teammates, and lift up communities. As senior VP of Personalization Enablement, Xenia Lane leverages technology and data-enabled capabilities to deliver personalized client experiences. Xenia works side by side with her team and partners to create scalable, relevant, and orchestrated client engagement so that they can help their clients by putting caring conversations front and center. 

In this session:

  • How does technology and data translate into a personalized client experience?
  • What else needs to be considered when moving from campaigns to orchestrated engagement? 
  • How Truist defines success

Speaker(s)

  • Mindy Xiao, Principal Enterprise Architect, Adobe
  • Xenia Lane, SVP, Personalization Enablement, Truist

Product(s)

Adobe Journey Optimizer, Adobe Experience Platform, Adobe Experience Cloud, Adobe Real-Time CDP 

Recording

Beyond Campaign Marketing: Orchestrated Engagement at Truist

Q&A

Please use this thread to ask questions related to this session.



Sukrity Wadhwa
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