Adobe Journey Optimizer
Adobe Journey Optimizer Session & Lab Recording list - Adobe Summit 2025
Hi everyone!
Discover a goldmine of Journey Optimizer insights and resources at Adobe Summit 2025 with our comprehensive guide to all Adobe Journey Optimizer sessions and labs. Whether you're a seasoned user or exploring Adobe Journey Optimizer, this post is your key to navigating Summit's content.
| Session/Labs Recording | Speakers | Date & Time | Solutions |
| Transitioning to Customer-Centric Multichannel Engagement Experiences [S523] |
Jose Luis Mendoza, Martech Manager, Interbank Michael Stranapede, Enterprise Architect, Adobe |
Tuesday, Mar 18 | 1:00 PM - 2:00 PM PDT
|
Adobe Journey Optimizer, Adobe Analytics, Adobe Real-Time CDP |
| AMP Drives High-Impact Cross-Channel Journeys with Adobe Journey Optimizer [OS532] | Bonnie Thorne,
, Head of Digital and Customer, AMP Sylvia Lam, Marketing Automation Manager, AMP Bank |
Tuesday, Mar 18 | 2:00 PM - 2:30 PM PDT |
|
| AI-Driven Excellence: How AI Assistant Transforms Customer Experience and Team Efficiency [S652] |
Rachel Hannesian, Sr. Manager Product Management, Adobe Rachel Anderson, UI-UX Designer, AAA Northeast |
Tuesday, Mar 18 | 2:30 PM - 3:30 PM PDT | Adobe Journey Optimizer, Adobe Experience Platform, Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Real-Time CDP Collaboration, Adobe Mix Modeler, Adobe Journey Optimizer B2B Edition, Adobe Real-Time CDP B2B Edition, Adobe Customer Journey Analytics |
| Building Personalized Connections at Scale: T-Mobile’s Adobe Journey [S733] |
T-Mobile |
Tuesday, Mar 18 | 2:30 PM - 3:30 PM PDT | Adobe Analytics, Adobe Audience Manager, Adobe Campaign, Adobe Target, Adobe Real-Time CDP Collaboration, Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Customer Journey Analytics, Adobe Journey Optimizer, Adobe Experience Manager Guides |
| Scoring Big: How the NFL Orchestrates Exceptional Fan Engagement Journeys [S526] |
Mike MAffeo, Group Product Manager, Adobe Haley Brunner, Director, Performance Marketing, National Football League |
Tuesday, Mar 18 | 2:30 PM - 3:30 PM PDT | Adobe Customer Journey Analytics, Adobe Journey Optimizer |
| Adobe Journey Optimizer Roadmap and Innovations [S520] |
Chetan Prasad, Director, Product Management, Adobe Jason Hickey, Director, Product Marketing, Adobe |
Tuesday, Mar 18 | 4:00 PM - 5:00 PM PDT | Adobe Journey Optimizer |
| Accelerate Journey Time to Value: How MLB Delivers Game-Day Fan Experiences [S929] | Daniel Burns, Sr. Technical Consultant, Adobe | Wednesday, Mar 19 | 8:00 AM - 9:00 AM PDT | Adobe Journey Optimizer |
| Under The Hood of Adobe’s Gen AI Innovations [S653] |
Meera Srinivasan, Sr. Director Product Management, Adobe Experience Platform & Experience Cloud AI/GenAI/Agents, Adobe Horia Galatanu, Director of Product Management, Adobe |
Wednesday, Mar 19 | 8:00 AM - 9:00 AM PDT |
Adobe Experience Platform, Adobe Experience Cloud, Adobe Real-Time CDP, Adobe Real-Time CDP Collaboration, Adobe Mix Modeler, Adobe Journey Optimizer B2B Edition, Adobe Real-Time CDP B2B Edition, Adobe Customer Journey Analytics, Adobe Journey Optimizer |
| Driving Business Impact and Loyalty with Adobe Journey Optimizer and WhatsApp [S734] |
Travis Jordan, Principal Product Manager, Adobe Nikhil Sharma, Sr. Engineering Manager, Adobe |
Wednesday, Mar 19 | 8:00 AM - 9:00 AM PDT | Adobe Journey Optimizer |
| From Static Campaigns to Personalized Engagement: World Vision’s Evolution [S521] |
Rohan Bhatt, Sr. Product Marketing Manager, Adobe Stephen Cave, Product Manager, Marketing Technology, World Vision Canada Selby Mong, CIO / VP of Enterprise Technology and Transformation, World Vision Canada |
Wednesday, Mar 19 | 8:00 AM - 9:00 AM PDT | Adobe Journey Optimizer |
| Scaling Orchestration to Omnichannel Engagement in Adobe Journey Optimizer [L535] |
Aditi Dash, Sr. Manager, Product Management, Adobe Sandra Hausmann, Sr. Technical Marketing Engineer, Adobe |
Wednesday, Mar 19 | 8:00 AM - 9:30 AM PDT | Adobe Journey Optimizer |
| Soaring Above the Ordinary with End-to-End Omnichannel Personalization [S938] |
Simon LAngthorne, Head of CRM, Virgin Atlantic Tom Nowell, Sr. Manager - OmniChannel Delivery, Virgin Atlantic |
Wednesday, Mar 19 | 1:00 PM - 2:00 PM PDT |
Adobe Analytics, Adobe Campaign, Adobe Experience Manager, Adobe Target, Adobe Experience Platform, Adobe Real-Time CDP, Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Customer Journey Analytics, Adobe Journey Optimizer |
| Tips and Tricks to Unlock the Full Power of Adobe Journey Optimizer [S522] |
Jacob Draper, Sr. Product Manager, Adobe Wenjing Yang, Sr. Design Manager, Adobe |
Wednesday, Mar 19 | 1:00 PM - 2:00 PM PDT | Adobe Journey Optimizer |
| Nordea Bank’s Journey to Power Customer Engagement [OS533] |
Maria Magi, Head of Customer Engagement, Nordea Jorge Gonzalez Flores, Head of Data Products and Marketing Technology, Nordea |
Wednesday, Mar 19 | 3:30 PM - 4:00 PM PDT |
Adobe Journey Optimizer |
| How T-Mobile Personalizes Customer Experiences with AI Decisioning [S527] |
Deepthi Anthony, Product Manager, Adobe Anya Edstrom, Director, Digital Product and Marketing, T-Mobile |
Wednesday, Mar 19 | 4:00 PM - 5:00 PM PDT | Adobe Target, Adobe Journey Optimizer |
| How to Scale and Transform Your Organization to Omnichannel Communications [S525] |
Russ Lewis, Director, Product Management, Adobe Ram Paidi, Director, Retail Media/MarTech/AdTech, Costco |
Wednesday, Mar 19 | 4:00 PM - 5:00 PM PDT | Adobe Target, Adobe Real-Time CDP, Adobe Journey Optimizer |
| Deliver the Best Experience Every Time with AI-Powered Decisioning [L538] |
Rob Hornick, Principal Product Manager, Adobe Brandon Poyfair, Manager, Product Management, Adobe |
Thursday, Mar 20 | 8:30 AM - 10:00 AM PDT |
Adobe Journey Optimizer
|
| AI Assistant in Journey Optimizer for Greater Productivity and Creativity [S529] |
Amarnath Vannarath, Sr. Product Manager, Adobe Paloma Vivanco-Coutts, Digital Channels Manager, Auckland Airport |
Thursday, Mar 20 | 9:00 AM - 10:00 AM PDT | Adobe Experience Platform, Adobe Journey Optimize |
| Scaling Mobile App Growth: AI, Personalization, and Real-Time Engagement [S524] |
Brent Kostak, Sr. Product Marketing Manager, Adobe Julien Friedland, Sr. Growth Product Manager, Adobe |
Thursday, Mar 20 | 9:00 AM - 10:00 AM PDT | Adobe Document Cloud, Adobe Journey Optimizer |
| Elevating Experiences: How Air Canada Scales Personalized Journeys [S925] |
Tanmoy Barua, Sr. Field Engineer, Adobe Asher Mohd, Sr. Manager Digital Analytics, Air Canada |
Thursday, Mar 2010:30 AM - 11:30 AM PDT |
Sukrity Wadhwa
Here's a curated collection of on-demand sessions from Adobe Summit 2025, focused on Adobe Journey Optimizer: Adobe Summit 2025 Recap | Unlock the Adobe Journey Optimizer Insights from the Summit
Sukrity Wadhwa
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