Company Name: Honeywell
Company URL: Honeywell.com
Your Name: Diksha Mishra
Your Title: Applications Dev Assistant Manager
Describe your company, the customer experience and business challenge(s) you set out to solve with Adobe Experience Cloud products, and how long your company/organization has been using Adobe Experience Cloud products.
Honeywell, being a manufacturing giant, has been going through a digital transformation since 2020. Our customers mainly know about us through offline channels, print media, stores, or manufacturing units. Our digital assets and website have been hosted over multiple non-Adobe platforms or locally on user machines, which are either legacy or unsupported in present time. This caused a huge confusion amongst our business partners/employees who were supporting our online presence.
We decided to completely migrate over Adobe tech stack to resolve this issue and utilize Adobe Experience Cloud for our Digital transformation as an enterprise.
Describe how you have integrated and used multiple Adobe Experience Cloud products to solve these challenges to improve and personalize the customer experience/journey. Please provide information that will be helpful in understanding your integration (e.g. architecture diagram, step by step process integration flow, etc.).
Present Day:
We are using the following products to make sure Honeywell’s internal users, authors, creative folks can work on their Digital assets for regular uploads/publishing workflows. Also, our external users, channel partners, distributors, agency/vendors can browse through the website to get required information on omni-channels.
Resources
Business Benefit |
Value Measurement |
Reduction in the quantity of resource hours required to create new web sites by leveraging the reusable Base Tenant catalogue of templates and components, and via process standardization |
Calculate the quantity of resources and time dedicated to creating web sites before and after the Base Tenant model is adopted. |
Reduced site update costs |
Calculating the costs for updating individual sites/pages and their custom components versus time spent to update a component as part of the central shared catalogue. |
Reducing the duplication of assets (content, creative, functionality, etc.) across web sites leveraging a multitenant application architecture |
Quantify the current number of assets that are duplicated across web sites times the average time to maintain such assets. |
Reduction in publishing time through AEM workflow and process standardization |
Calculate the average time to publish a change before and after AEM workflow is adopted times the quantity of change |
Reduced marketing and communication costs |
Calculating the amount spent for developing a website prior to the implementation of the Base Tenant framework, versus leveraging the Base Tenant model. |
Our users are spread across the globe and utilize eDAM for Creative assets, collaboration, product related assets, Marketing related assets for publishing, sharing over authenticated portals, or publicly available websites.
Note: PDFs aren’t served from DM.
Steps:
The Client Code, Organization ID, Server Domain are the same across all tenant, because all these information is on the client level, which is Honeywell.
Launch Rules Example
Parameters
Steps
Resources
Complete Architecture Diagram- Blue block indicates Adobe Experience Cloud:
Based on your successful use and integration of multiple Adobe Experience Cloud products, describe how it has transformed the customer experience/journey, and the value, business impact, and results your company/organization has realized. Please cite both qualitative and quantitative results as applicable.
Honeywell has embarked on building a customer experience platform to optimize the lead generation process and consolidate the 1200+ Honeywell sites into <50 sites. These sites are referred to as tenants and will be on-boarded by leveraging reusable building block such template, components, integration etc. We provide reusable blocks for on-boarding new sites. This architecture is called multi-tenant.
Additionally, we have migrated to eDAM from more than 15 non-Adobe/legacy platforms where the assets were scattered and impossible to manage. Now we have an Enterprise Asset management tool that more than 1000 authors utilize for digital assets used across omni channels, for multiple purposes. This has hugely increased the employee’s productivity and created an amazing impact in our online presence.
All the above mentioned integrated tools have been purchased by Honeywell. They are provided by Adobe as Licensed plugins/connectors and usually available under Tools> Cloud Services in AEM.
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