Sending data from GA4 to Adobe Analytics

[VivekVe1]

Hi
I want to send data from my subdomain where GA4 tag and data Layer is implemented to my Adobe analytics which is implemented on my main domain site.
Is it possible to do so? If yes, can someone please explain steps to do the implementations properly.

I know an extension from Acronym is available, but I am not sure it sends accurate data and how to properly setup it.

Any help will be appreciated. 

[Asheesh_Pandey]

@VivekVe1 can do it using Edge network API, you will need to implement cross domain tracking to ensure visits and visitor counts are not inflated. Better option is to implement Adobe tags on subdomain and use that for G4 tags, regardless you can continue using google data layer.

[KumarRishii]

Yes, you can send data from your subdomain (with GA4 and Data Layer) to Adobe Analytics on your main domain. Here's the steps:

1) Identify and map GA4 variables/events to Adobe Analytics eVars, props, and events.

2) Enable cross-domain tracking using ECID to unify visitor IDs across domains.

3) Add Adobe Analytics tracking with the same RSID as the main domain.

4) Access GA4 Data Layer variables and send them to Adobe Analytics using a tag manager.

5) Optionally configure the Acronym extension in Adobe Launch or a tag manager for data mapping.

6) Test using browser tools to ensure accurate data transfer, and compare reports in Adobe Analytics and GA4.

I hope the above reference steps resolve your query.

[VivekVe1]

Hi @Asheesh_Pandey does that mean If I install Adobe tag on my subdomain, I can still use the Google data layer structure?
Will it affect my website or analytics data in any form?

Also, will I then get all the data in Adobe Analytics without making any changes?

Please let me know

Thank you 

[Asheesh_Pandey]

@VivekVe1 In short yes, using the same launch property on the subdomain is first step. You will then need to ensure subdomain and domain using same visitor id (ECID) to identify users else your subdomain user visit will inflate visitor count and thus visits. @KumarRishii  suggested few steps on using extension to configure subdomain. Will suggest to test those on dev environment to ensure data quality and solve minor issues as you go.