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SOLVED

DTM

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Level 3

Hello,

Does DTM supports native mobile apps?

If not, will that something happen in near future?

Regards

1 Accepted Solution

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Correct answer by
Level 9

Hi,

DTM does not at this time- please see explanation and details below:

http://blogs.adobe.com/digitalmarketing/analytics/top-questions-dynamic-tag-management/

Does Dynamic Tag Management work on mobile apps?

Putting a webified version of your mobile application as a proxy between the app and the collection server is not mobile tag management.  If your mobile app is a wrapper that pulls in HTML pages, then DTM works flawlessly. However, if you are building a true native mobile app, then there is not a true tag management solution in the market that does not put your app in grave risk of being in violation of terms of service from the major app stores or that can truly deliver on the promise of mobile TMS … yet. However, the Adobe mobile SDK is extremely powerful and offers integration with Adobe Target.

http://www.nicolasmalo.com/web_analytics_ecommerce_e/2014/05/5-questions-adobe-dynamic-tag-managemen...

Nicolas Malo: Is it possible to track mobile applications with DTM?

Rudi Shumpert: DTM does not work with true native mobile applications. If your application is an hybrid one, it will work. It is important to note that there is no such thing as true mobile TMS today. The solutions that claim to do this are using a web proxy service that gives the illusion of this happening. What they deliver is a diluted unstable solution. The reason that we do no have a solution yet is that if we built a system that allowed you  to change code on an app without having the user download the update it would be a violation of the terms of service of the app stores and would put your app at risk of being removed.

Best,

Brian

View solution in original post

4 Replies

Avatar

Correct answer by
Level 9

Hi,

DTM does not at this time- please see explanation and details below:

http://blogs.adobe.com/digitalmarketing/analytics/top-questions-dynamic-tag-management/

Does Dynamic Tag Management work on mobile apps?

Putting a webified version of your mobile application as a proxy between the app and the collection server is not mobile tag management.  If your mobile app is a wrapper that pulls in HTML pages, then DTM works flawlessly. However, if you are building a true native mobile app, then there is not a true tag management solution in the market that does not put your app in grave risk of being in violation of terms of service from the major app stores or that can truly deliver on the promise of mobile TMS … yet. However, the Adobe mobile SDK is extremely powerful and offers integration with Adobe Target.

http://www.nicolasmalo.com/web_analytics_ecommerce_e/2014/05/5-questions-adobe-dynamic-tag-managemen...

Nicolas Malo: Is it possible to track mobile applications with DTM?

Rudi Shumpert: DTM does not work with true native mobile applications. If your application is an hybrid one, it will work. It is important to note that there is no such thing as true mobile TMS today. The solutions that claim to do this are using a web proxy service that gives the illusion of this happening. What they deliver is a diluted unstable solution. The reason that we do no have a solution yet is that if we built a system that allowed you  to change code on an app without having the user download the update it would be a violation of the terms of service of the app stores and would put your app at risk of being removed.

Best,

Brian

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Level 3

Hello Brian,

We are exploring Data Layer & Tag Manager solution in lieu of conventional tagging. We use All Adobe products extensively for our tagging needs (Web Sites, Mobile Web and Mobile APP). 

The links to the articles in your response are around an year ago.  Is that still true? In our discussion someone pointed out that GTM supports "native mobile app". 

Regards

Avatar

Level 9

Yes to my knowledge the information on DTM in the links is still accurate- a more recent read on the overall subject:

http://www.searchdiscovery.com/blog/mobile-tag-management-the-unfortunate-truth/

Best,

Brian