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Community Q&A Coffee Break, September 30th with Adobe Campaign experts Arthur Lacroix & Sandra Hausmann

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Sukrity_Wadhwa
Administrator

9/11/24

Join us for the next Adobe Campaign Community Q&A Coffee Break! 

  Monday, September 30th from 8am -9am PT 

We'll be joined by Adobe Campaign experts: Arthur Lacroix (@ArthurLacroix), Senior Product Marketing Manager, and Sandra Hausmann (@SHausmann), Sr Technical Marketing Engineer. In this AMA (Ask Me Anything)- like event, the experts will be logged in to answer any of your questions related to the topics discussed during the Experience League LIVE session scheduled for September 26th about unlocking the Power of AI Assistant in Adobe Campaign:  AI Bash - Unlocking the Power of AI Assistant in Adobe Experience Platform Applications and Campaign 

 

Participating is easy:

  • Add your Questions below by Replying to this thread. 
  • Begin your Question with our hosts' Community Usernames: @ArthurLacroix and @SHausmann.
  • Stand-by to watch the page as the experts weigh in during the hour, so that you can:
    • Clarify your questions
    • Ask follow up Qs and provide additional details
    • See Questions posted by other Community members to up-vote those that you find interesting
    • Discuss further with your Campaign Community member peers 

Meet the Experts

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Arthur Lacroix is a digital marketing and omni-channel campaign management expert. At Adobe, he is responsible for Adobe Campaign go-to-market strategy, the best-in-class cross-channel orchestration engine. He is focusing on helping enterprise to move to the cloud to improve the performance, automation, agility, security and cost of the application. Expert on data, he is addressing how to use it to orchestrate and deliver meaningful experiences throughout the customer journey.

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As technical product enablement lead for Adobe Journey Optimizer and Adobe Campaign, Sandra helps customers enable themselves to get to value quickly and grow their business with these applications.Prior to joining the Product Enablement team, Sandra was Senior Product Manager for Adobe Campaign. She has over 20 years of experience in consulting, presales, and product management and has worked for start-ups as well as global corporations, such as Bosch and eBay.

 

Something already coming to mind?

Add your AI Assistant in Adobe Campaign related questions below any time before or during the Coffee Break on Monday, September 30th, when you can watch the page and be ready to add follow-up questions and discuss further with other community members!

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SHausmann
Employee

9/30/24

Hi,

 

Welcome to today's Coffee Break. We are here to answer your questions. 

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SHausmann
Employee

9/30/24

We received a question earlier: Can I test the AI Assistant Content Accelerator in my instance? 

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ArthurLacroix
Employee

9/30/24

In response to SHausmann

Yes! The feature is available to Campaign v8 Managed Cloud Services customers on the webUI or can be tested from ExL directly here https://experienceleague.adobe.com/en/apps/journey-optimizer/ai-assistant-content-accelerator. You can try it out and see firsthand how it speeds up your workflow, helps you scale personalized campaigns, and maintains your brand's voice. It’s a great way to evaluate how the tool fits into your team’s processes. Reach out to you Adobe POC to get access to the tool in your instance. 

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ArthurLacroix
Employee

9/30/24

Good morning, Campaign Community! Welcome to today’s Adobe Campaign Community Q&A Coffee Break ! 

If you joined us for the Experience League LIVE session on the 26th, you probably got a great overview of how AI is transforming customer experiences. Now’s your chance to dive deeper—whether you’re curious about implementation, features, or best practices, we’ve got you covered!

How to participate:

  • Add your questions below by replying to this thread.
  • Make sure to mention either of us, @ArthurLacroix or @SHausmann, to direct your questions.
  • Don’t forget to up-vote questions you’re excited to hear more about!

We’ll be here for the next hour to answer your burning questions, clarify points, and keep the discussion going. So let’s get started—drop your questions now!

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SHausmann
Employee

9/30/24

@ArthurLacroix here's another question: How does the AI Assistant Content Accelerator ensure that the content it generates is on-brand?

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ArthurLacroix
Employee

9/30/24

In response to SHausmann

AI Assistant Content Accelerator is designed to generate content that aligns with your brand’s voice and style. Through simple prompts, you can specify tone, themes, and communication strategies, and the AI transforms those inputs into marketing content that fits within your brand guidelines. Additionally, you can upload brand collateral such as logos, fonts, and key messaging guidelines so that the AI can generate content that’s even more tailored to your brand’s identity. This ensures consistency and relevance across all customer interactions while enabling rapid content production and experimentation. Read more here https://business.adobe.com/blog/the-latest/unleashing-the-power-of-ai-in-ajo-with-ai-assistant-conte... 

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Sukrity_Wadhwa
Administrator

9/30/24

Hi,
A customer recently wanted to know whether the AI Assistant Content Accelerator is a free feature or if it requires a paid add-on. Could you please confirm that?
Thanks!

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ArthurLacroix
Employee

9/30/24

In response to Sukrity_Wadhwa

Great question; existing AC Managed Cloud Services Advanced and Enterprise customers on v8 can reach out to their Adobe POC or contact me here at aiassistant-contentaccelerator@adobe.com to receive the Generative AI addendum to sign to access the feature. The AI Assistant Content Accelerator is included, and its usage is measured through Generative Actions. Each time you generate content (text, images, or HTML), it consumes a certain number of Generative Actions. If you exceed your allocated amount of Generative Actions, you can purchase additional actions through a paid upsell SKU, ensuring you can continue using the tool without interruption. The number of Generative Actions is based on the number of Active Profiles licensed and described here https://helpx.adobe.com/legal/product-descriptions/adobe-campaign-managed-cloud-services.html#:~:tex.... 

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Sukrity_Wadhwa
Administrator

9/30/24

Thanks @ArthurLacroix and @SHausmann for taking the time to answer the Community's queries today and sharing your insights. It was supremely helpful.

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