Adobe Analytics Champions on Analytics Advanced Segments and Metrics
February 28th, 2024
We are happy to welcome Mandy George, Christel Guidon, Meghan Powers and Achia Walton
for an AMA session about Adobe Analytics tips and best practices to help with your projects, and advanced segments and metrics along with session suggestions for Summit 2024.
Our experts:
- Mandy George is a Senior Analyst at Best Buy Canada, is passionate about all things analytics. They are a 2x member of the Adobe Analytics Champions program and coordinator for the Adobe Analytics Champions Office Hours. They enjoy diving into the numbers and using calculated metrics to discover previously unknown insights. Mandy will be speaking at Summit as part of the Skill Exchange and Analytics Rockstars.
- Christel Guidon, a 3x Analytics Champion, is a Digital Analytics Platform Manager for Gen Digital. Gen Digital encompasses several security software brands including Norton, LifeLock, Avast, AVG, Ccleaner, Avira and Reputation Defender. Christel has over 15 years of experience with Adobe Analytics, including architecture, administration, implementation and reporting.
- Meghan Powers is an Adobe Certified Expert – Adobe Analytics Business Practitioner, a 2022 and 2023 Adobe Champion, and a web analytics data, implementation, and optimization specialist (over fifteen years’ experience successfully leading Abode Analytics and Target implementations). She leads the Digital Data Strategy team at CarMax, responsible for implementing all 1st and 3rd party tags across all digital properties, as well as ownership and governance of Adobe Analytics, Adobe Target, Adobe Launch, Adobe Web SDK, FullStory, ObservePoint, and Google Analytics. CarMax is the nation’s largest used car retailer, a FORTUNE 500 company, and has been named one of the FORTUNE “100 Best Companies to Work For” for 19 consecutive years. Prior to joining CarMax in 2015, Meghan was a Senior Web Analytics Manager at SiriusXM and holds a degree in Marketing, IT, and Hispanic Studies from the College of William and Mary. She also servers as a Program Advisor for the Shenandoah University Transformative Leadership program.
- Achaia Walton is the Director of Analytics for Voice of America. After earning her MBA from the University of Maryland, she answered the digital world's siren call, building up over 20 years of experience in online audience development and marketing. When she's not spending time with data and journalists, Achaia can be found in either a quiet corner reading or on the soccer pitch cheering for her daughter A.K.A. her favorite player of all time.
How this AMA works:
- This thread will open on Wednesday, February 28, for you to start submitting your questions.
- Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.
- After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.
