Adobe Analytics

February 28th, 2024 We are happy to welcome Mandy George, Christel Guidon, Meghan Powers and Achia Walton for an AMA session about Adobe Analytics tips and best practices to help with your projects, and advanced segments and metrics along with session suggestions for Summit 2024. Our experts:Mandy George is a Senior Analyst at Best Buy Canada, is passionate about all things analytics. They are a 2x member of the Adobe Analytics Champions program and coordinator for the Adobe Analytics Champions Office Hours. They enjoy diving into the numbers and using calculated metrics to discover previously unknown insights. Mandy will be speaking at Summit as part of the Skill Exchange and Analytics Rockstars. Christel Guidon, a 3x Analytics Champion, is a Digital Analytics Platform Manager for Gen Digital. Gen Digital encompasses several security software brands including Norton, LifeLock, Avast, AVG, Ccleaner, Avira and Reputation Defender. Christel has over 15 years of experience with Adobe Anal

January 15th, 2025 We are happy to welcome Achaia Walton, Director of Analytics at Voice of America for an AMA session about Mastering Event-Based Reporting & Content Groups. Our guest expert Achaia is an Adobe Analytics Champion and a leading voice in event‑based reporting. She recently authored a Perspectives article exploring the challenges of categorizing content for analysis and how content groups can streamline this process in Adobe Analytics. In her work, Achaia breaks down the importance of content groups, offers a clear step‑by‑step guide for setting them up, and demonstrates how to use Analysis Workspace visualizations to integrate content group data into broader analysis strategies. How this AMA works:This thread will open on Wednesday, January 15, for you to start submitting your questions. Reply to this post with any questions you have for our expert, Achaia and Achaia will reply to as many of your questions as possible.  After the AMA is over, the thread will be locke

April 23rd, 2024 We are happy to welcome Eric Matisoff, Principal Evangelist - Analytics & Data Science at Adobe, for an AMA session about Adobe Summit 2024 announcements and news, Adobe Sneaks 2024 and Analytics Rockstars. Our guest expert, Eric Matisoff, is the Principal Evangelist for Analytics & Data Science at Adobe with over 15 years of experience working with data and visualizations. During his 7+ years at Adobe, Eric has run the Analytics Rockstar program while evangelizing the Experience Cloud to dozens of Adobe customers on hundreds of digital experiences across all verticals. You'll have most recently seen Eric as the cohost for Sneaks with Shaquille O'Neal at Summit 2024! How this AMA works:This thread will open on Tuesday, April 23, for you to start submitting your questions. Reply to this post with any questions you have for our expert, Eric and he will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replie

November 14th, 2023 We’re happy to welcome Brian Au, Analytics and CJA Consultant at Adobe for an AMA session about Navigating the Learning Path of Adobe Customer Journey Analytics. Our guest expert, Brian is a Principal Business Consultant with over 15 years of experience in developing innovative solutions for complex problems. He has a keen eye for detail, and his expertise in designing scalable and efficient systems has led to significant improvements in performance and user experience. Brian is known for his strong communication skills and ability to work effectively in fast-paced, dynamic environments. He has worked on a wide range of projects across various industries, including retail, tech, media, entertainment, and logistics. How this AMA works:This thread will open on Tuesday, November 14, for you to start submitting your questions. Reply to this post with any questions you have for our expert, Brian. He will reply to as many of your questions as possible.  After the AMA is o

July 18th, 2023 We are happy to welcome Adobe Analytics Champions Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer for an AMA session about Adobe Analytics new features, and power use along with Adobe Summit 2023. Our experts:Mandy George, Shari Deutsch, Jennifer Dungan, and Jeff Bloomer are Analytics Community experts. How this AMA works:This thread will open on Tuesday, July 18, for you to start submitting your questions. Reply to this post with any questions you have for our Experts. They will reply to as many of your questions as possible.  After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.