Adobe Employee

I am Eric Matisoff, Analytics & Data Science Principal Evangelist at Adobe. AMA on Big News and Announcements from Adobe Summit 2024

Forum|Forum|1 year ago
April 9, 2024
6 replies
6123 views

April 23rd, 2024

We are happy to welcome Eric Matisoff, Principal Evangelist - Analytics & Data Science at Adobe, for an AMA session about Adobe Summit 2024 announcements and news, Adobe Sneaks 2024 and Analytics Rockstars.

Our guest expert, Eric Matisoff, is the Principal Evangelist for Analytics & Data Science at Adobe with over 15 years of experience working with data and visualizations. During his 7+ years at Adobe, Eric has run the Analytics Rockstar program while evangelizing the Experience Cloud to dozens of Adobe customers on hundreds of digital experiences across all verticals. You'll have most recently seen Eric as the cohost for Sneaks with Shaquille O'Neal at Summit 2024!

How this AMA works:

This thread will open on Tuesday, April 23, for you to start submitting your questions.
Reply to this post with any questions you have for our expert, Eric and he will reply to as many of your questions as possible.
After the AMA is over, the thread will be locked for new replies, but it will remain visible as a resource.

K

katieburke797

Level 1

@ericmatisoff I'm curious, in your opinion what is the single most important announcement in regards to Adobe Analytics from Summit 2024?

EricMatisoff

Adobe Employee

Great question! The biggest updates to Adobe Analytics were highlighted in different breakout sessions hosted by our Product Management team. Some of them (Dynamic Filters - swoon) were released towards the end of last year (as highlighted in session S102 by the very talented Travis Sabin) whereas others can easily be found in our release notes. I'm personally *very* excited about a few that are listed there:

1. The improved workflow for migrating to the Web SDK to send data to Adobe Analytics. The Web SDK has a wealth of advantages compared to AppMeasurement, so the simpler the migration the path is, the better. I believe there was a Lab on this at Summit, but unfortunately Labs are in-person only.

2. The increase in thresholds for Low Traffic in Analysis Workspace. The more data we can put in your hands, the better.

Hope that helps!

W

wolflytics

Level 2

I attended Mitch's Labs on WebSDK migration. My team did an assessment 3 years back and we not happy to switch from Tealium to WebSDK. Are you seeing other clients doing this swap easily now?

E

EricaDe

Hi @ericmatisoff ! I used to use Adobe Analytics at my previous company, and am looking to bring it on board at my new company. I can't seem to get anyone from the Sales Department to contact me, oddly enough.

I have filled out the form here with no response. Is there a Sales Account Representative you can put me in touch with please? Thank you! Here is my email: Erica.Desjardins@Parnassus.com

https://business.adobe.com/request-consultation/experience-cloud.html

EricMatisoff

Adobe Employee

Well this seems like a no-brainer! I'll pass along your info to our sales team today!

E

EricaDe

Eric,

Much appreciated! Thank you so much.

Sincerely,

Erica

gautham_madala

Level 5

What's the easiest way to migrate calculated metrics and segments from adobe analytics to CJA ?

EricMatisoff

Adobe Employee

Great question! We actually have a productized project migration tool to help you bring your Calc Metrics and Segments from Core Adobe Analytics to Customer Journey Analytics.

Calc Metrics and Segments will automatically be pulled from Projects that you migrate into CJA; just be sure that each of the underlying components that are used to create the Calc Metric/Segment are properly mapped. If so, they will come along with the Project into CJA, and then can be edited/saved/shared as necessary. Enjoy!

gautham_madala

Level 5

@ericmatisoff
I have seen this before, thanks for sharing it again.
This intends to migrate any project and its segments associated within the project if used.

I would like to more about

a) bulk transfer of all segments and calculated metrics

b) once we migrate a project into CJA from analytics ,
can I still see the master project file in analytics ?
The migrated segments are ready to use in other projects within CJA or only for the ones migrated ?

W

wolflytics

Level 2

Hi @ericmatisoff What is the best way to export standard metrics (like visits and orders) for all segments in one go?

DW has limitations on segments that can be used. While report builder needs one data block for each segment. I have about 220 segments I need to export.

EricMatisoff

Adobe Employee

Oh my - that's a lot of segments and data to export!

Could you try using your Segments as a dimension in Analysis Workspace, then dropping your Metrics into the Freeform Table?

For example, I highlighted all of my Segments by shift-clicking each of them from the left rail, dragged them in as a Dimension into a Freeform Table, then dropped my Metrics in (please ignore the fact that this is demo data):

W

wolflytics

Level 2

I think this works as a one-time export. I need to schedule this as a daily export. Anyway to do it?

K

kubic_e

Hi @ericmatisoff , I attended a lab at Summit, L517, that dealt with some updates to identity resolution and the ability to limit the number of identities per graph. Or more specifically, the ability to make identities unique per graph. What does the timeline look like for that feature? Thanks!

EricMatisoff

Adobe Employee

This is a great question! I don't know the timing of this release, but I'm going to use my AT&T Phone a Friend Lifeline to see if I can get some help on this one 🙂 Once I get an answer I'll ask them to reply here.

K

kubic_e

Thanks Eric!

Krishna_Musku

Community Advisor

Hello @ericmatisoff, Any update/info on getting report builder for Macs?

Krishna_Musku

Community Advisor

There is an idea submitted regarding this 13 years ago and the status is still investigating.

https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-ideas/report-builder-for-mac/idi-p/344242

EricMatisoff

Adobe Employee

The idea was submitted almost 14 years ago! And I probably was arguing for it back then too.

ReportBuilder for Mac (and PC and office.com) is available TODAY for CJA.

We're actively considering adding Mac support for ReportBuilder, but keep in mind it requires a total rewrite of the ReportBuilder plugin. It's not as simple as "copy/paste" from PC to Mac.

Nonetheless, we hear you, I promise.

In the meantime, in the past I had successfully used ReportBuilder on my Mac via loading Windows in a VM. Far from ideal, but it's better than nothing.

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