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When 100% traffic is assigned to AB testing: why not all users are not impacted by AB testing

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When 100% traffic is assigned to AB testing: why not all users are getting qualified for the test in general.  Would like to understand the list of reasons or documentation where I could refer.

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Community Advisor

Hi @Ramya_SR,

 

  • For example, if a consent manager is used - and no consent has been given.
  • Other reasons are e.g. cookie blocker, tracker blocker, opt-out, etc.
  • In addition, the users must first come to the pages and qualify accordingly (i.e. fulfill the respective audience).
  • Target is possibly implemented incorrectly and is loaded too late, so that users may jump off beforehand.

 

These are the reasons I can think of off the top of my head.