Adobe Target

Ramya_SR · 2/8/24

When 100% traffic is assigned to AB testing: why not all users are getting qualified for the test in general. Would like to understand the list of reasons or documentation where I could refer.

Perrin_Ennen · 2/9/24

Hi @Ramya_SR,

For example, if a consent manager is used - and no consent has been given.
Other reasons are e.g. cookie blocker, tracker blocker, opt-out, etc.
In addition, the users must first come to the pages and qualify accordingly (i.e. fulfill the respective audience).
Target is possibly implemented incorrectly and is loaded too late, so that users may jump off beforehand.

These are the reasons I can think of off the top of my head.

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Perrin_Ennen · 2/9/24

Hi @Ramya_SR,

For example, if a consent manager is used - and no consent has been given.
Other reasons are e.g. cookie blocker, tracker blocker, opt-out, etc.
In addition, the users must first come to the pages and qualify accordingly (i.e. fulfill the respective audience).
Target is possibly implemented incorrectly and is loaded too late, so that users may jump off beforehand.

These are the reasons I can think of off the top of my head.