When 100% traffic is assigned to AB testing: why not all users are not impacted by AB testing

[Ramya_SR]

When 100% traffic is assigned to AB testing: why not all users are getting qualified for the test in general.  Would like to understand the list of reasons or documentation where I could refer.

[Perrin_Ennen · Accepted solution]

Hi @Ramya_SR,

• For example, if a consent manager is used - and no consent has been given.
• Other reasons are e.g. cookie blocker, tracker blocker, opt-out, etc.
• In addition, the users must first come to the pages and qualify accordingly (i.e. fulfill the respective audience).
• Target is possibly implemented incorrectly and is loaded too late, so that users may jump off beforehand.

These are the reasons I can think of off the top of my head.