What are the pitfalls of showing a test winner to 100% of the traffic using Target?

[archits30249934]

Often times we test new components or variants which cannot be implemented due to CMS limitations or development team's sprint cycles. If we are to show a test winner to 100% of the traffic using a new activity i.e. experience targeting activity for 6-8 months, what could be the impact on the page performance?

[Gaureshk_Kodag · Accepted solution]

Hi sainiarchit

If you are firing many activities with heavy modifications, it may impact your page load time. Following discussion may help you understand more.

Using AT as a CMS

Thanks,

Gauresh kodag.