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SOLVED

Regarding a Test run through Target

Gauravkr25
Level 1
Level 1

Overview:

The scenario below represents an example client request to personalize the homepage carousel for an upcoming marketing campaign that promotes a site-wide sale across multiple product categories. You are tasked with figuring out a creative way to use the features of Adobe Target to make the visitor’s experience more relevant.

Business Requirements:

  • -  The default homepage carousel for the campaign will consist of 6 slides. The first slide promotes a site-wide holiday sale, and the remaining five slides promote products in each of the site’s main product categories:

    1. Holiday Sale

    2. Phones

    3. Tablets

    4. Computers

    5. Appliances

    6. Smart Home

  • -  The first homepage view for each visitor during the campaign should display the carousel in the default order to raise awareness of the holiday sale

  • -  After the first pageview, and on returning visits while the campaign is running, the carousel needs to be rearranged according to the following logic:

    • -  Show the slides for the visitor’s 1st and 2nd favorite product categories in the first two slide positions

    • -  The remaining 3 product slides should be kept in the same order as the default carousel but shifted accordingly

    • -  The Holiday Sale slide should be moved to the back of the carousel in position #6

    • -  If the visitor does not have a favorite category, then the visitor should not qualify for the

      personalization at all and the default carousel order should be displayed
      Example: If the visitor’s 1st and 2nd favorite categories are Smart Home and Computers, the carousel should be rearranged as follows:

    1. Smart Home

    2. Computers

    3. Phones

    4. Tablets

    5. Appliances

    6. Holiday Sale

  • -  The content of the slides should not be modified by Target to allow for the merchandising team to publish content updates to the default carousel component as needed

  • -  The Activity for the rearranged carousel needs to be setup with a 10% holdout group in order to measure lift.

    Need some help with the above requirements, which method would be good for running the above test and how can I achieve the functionalities. Please need some suggestions asap.

1 Accepted Solution
zach_shearer
Correct answer by
Level 3
Level 3

I believe all of this can be maintained as one activity, you'll just need lots of audience refinements and experiences. I think you'd likely have to use the forms-based experience builder for this. I'm not sure if it could be accomplished the the Adobe Target Visual Experience Composer. I'm curious to see what others recommend here. 

 

Experience 1

It sounds like, for the default experience that everyone sees once, you'll set a profile parameter to ensure that everyone only sees it once. See the reference below for an example. 

Reference: https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/display-activity-only-once/q... 

 

Experience 2a

This will be the personalized version of experience A. I believe you'll likely have to programmatically access the user category affinities. You'll likely have to use an audience refinement to ensure that they have affinity categories--reference below. 

Reference: https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/category-affinity.ht...

 

I'm not entirely sure how to access the affinity categories programmatically, but this article seems to be on the right track: 

https://www.fullstackanalyst.io/blog/tutorial/tutorial-real-time-dynamic-personalization-with-adobe-...

 

There is also this code to build out a data element containing the categories. 

As a point of reference, here is the code I use to build out the data element for the most specific ...

 

For category affinity learning/discovery, I like the following example.

https://dmiller.businesscatalyst.com/summit2018/category-affinity.html#

 

 

Experience 2b

This one will be quite a bit easier. You can serve the same offer as you did in experience 1 to those users who didn't have a category affinity. 

View solution in original post

2 Replies
zach_shearer
Correct answer by
Level 3
Level 3

I believe all of this can be maintained as one activity, you'll just need lots of audience refinements and experiences. I think you'd likely have to use the forms-based experience builder for this. I'm not sure if it could be accomplished the the Adobe Target Visual Experience Composer. I'm curious to see what others recommend here. 

 

Experience 1

It sounds like, for the default experience that everyone sees once, you'll set a profile parameter to ensure that everyone only sees it once. See the reference below for an example. 

Reference: https://experienceleaguecommunities.adobe.com/t5/adobe-target-questions/display-activity-only-once/q... 

 

Experience 2a

This will be the personalized version of experience A. I believe you'll likely have to programmatically access the user category affinities. You'll likely have to use an audience refinement to ensure that they have affinity categories--reference below. 

Reference: https://experienceleague.adobe.com/docs/target/using/audiences/visitor-profiles/category-affinity.ht...

 

I'm not entirely sure how to access the affinity categories programmatically, but this article seems to be on the right track: 

https://www.fullstackanalyst.io/blog/tutorial/tutorial-real-time-dynamic-personalization-with-adobe-...

 

There is also this code to build out a data element containing the categories. 

As a point of reference, here is the code I use to build out the data element for the most specific ...

 

For category affinity learning/discovery, I like the following example.

https://dmiller.businesscatalyst.com/summit2018/category-affinity.html#

 

 

Experience 2b

This one will be quite a bit easier. You can serve the same offer as you did in experience 1 to those users who didn't have a category affinity. 

View solution in original post

zach_shearer
Level 3
Level 3

I missed this requirement:

 

 The content of the slides should not be modified by Target to allow for the merchandising team to publish content updates to the default carousel component as needed

 

Is it feasible that the features could be hosted as images published by their content management system or something? Either that or can the HTML be referenced in a static file somewhere that you could then reference and place into your experience?