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Questions of the latest innovations for Adobe Target

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I'm hoping you can provide more information regarding "The latest innovations for Adobe Target" on the webpage…

https://business.adobe.com/products/target/adobe-target.html?gclid=Cj0KCQiA4-y8BhC3ARIsAHmjC_F9o_wYQ... 

 

Please see my notes after each of the bullet points you listed below. 

 

‘Adobe Target delivers real-time connectivity to Adobe Experience Platform for improved insights and reporting. A new UI and generative AI tools help boost practitioner productivity.

 

  • Improve visibility into projects, get faster activity creation, and ensure projects resources are focused on top priorities with enhancements to the Activities list and details.

Q1. Please provide examples of improvements/enhancements.

  • Use the new generative AI assistant to identify how Adobe Target can address new use cases with step-by-step product guidance.

Q2. How do I use the new generative AI assistant?

  • Aggregate key metrics across all activities and enable better visibility to recently edited or viewed items from the home screen with the new insights dashboard.

Q3. How do I access the new insights dashboard?

  • Analyze the performance of your testing and personalization within Customer Journey Analytics to better understand the impact to key metrics and segments across the buyer’s journey.

Q4. Can you please provide a sample of the CJA report?

1 Reply

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@CocoNYC13615 I followed the web page you link to, but don't see all the bullet points you list. Maybe the site has been updated in the mean time, but let me try and provide you some input the best i can.

Q1 - can't find the paragraph on the site. I might be referring to the new UI with the reference to enhancements to the activities list and details. This is being rolled out in phases as of time of this writing. Some details about it here: https://www.linkedin.com/feed/update/urn:li:activity:7296196524512874497/ and more officiel documentation on it here: https://experienceleague.adobe.com/en/docs/target/using/release-notes/release-notes#activities-user-... 

Q2 - It has not been released yet. There will be 2 AIs you can use. An AI assistant for questions and documentation and then one that can generate content for you. I'm sure there will be some announcements at Summit and then a release some time after.

Q3 - Believe it is referring to the new reporting interface which is part of the new UI mentioned in Q1. In the URL provided above there is a link to the redesigned reporting.

Q4 - You can find a detailed description, screendump and usage of it here: https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/panels/experimenta... 


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