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Could you please help me understand how does these numbers (attached) would look on a histogram? Both on control and treated groups histogram would be super helpful as I try to understand the stats behind these numbers?

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1 Accepted Solution

@emmak109 Please refer below for Lift Range and Confidence

Analytics for Target (A4T) panel | Adobe Analytics

 Lift Compares the conversion rate for each experience against the control experience. Note: Lift is a "locked metric" to Target Experiences; it cannot be broken down or used with other dimensions. Lift (Lower) Represents the worst lift a variant experience could have over the control, at a 95% confidence interval.See Statistical calculations and Complete Confidence Calculator Excel file for more information. Lift (Mid) Represents the midpoint lift a variant experience could have over the control, at a 95% confidence interval. See Statistical calculations and Complete Confidence Calculator Excel file for more information. Lift (Upper) Represents the best lift a variant experience could have over the control, at a 95% confidence interval.See Statistical calculations and Complete Confidence Calculator Excel file for more information. Confidence The students t-test calculates the confidence level, which indicates the likelihood that the results would be duplicated if the test were run again. A fixed conditional formatting range of 75%/85%/95% has been applied to the metric. This formatting can be customized if needed under Column settings. Note: Confidence is a "locked metric" to Target Experiences; it cannot be broken down or used with other dimensions.See Statistical calculations and Complete Confidence Calculator Excel file for more information.

Hope this helps!

@emmak109 Please refer below for Lift Range and Confidence

Analytics for Target (A4T) panel | Adobe Analytics

 Lift Compares the conversion rate for each experience against the control experience. Note: Lift is a "locked metric" to Target Experiences; it cannot be broken down or used with other dimensions. Lift (Lower) Represents the worst lift a variant experience could have over the control, at a 95% confidence interval.See Statistical calculations and Complete Confidence Calculator Excel file for more information. Lift (Mid) Represents the midpoint lift a variant experience could have over the control, at a 95% confidence interval. See Statistical calculations and Complete Confidence Calculator Excel file for more information. Lift (Upper) Represents the best lift a variant experience could have over the control, at a 95% confidence interval.See Statistical calculations and Complete Confidence Calculator Excel file for more information. Confidence The students t-test calculates the confidence level, which indicates the likelihood that the results would be duplicated if the test were run again. A fixed conditional formatting range of 75%/85%/95% has been applied to the metric. This formatting can be customized if needed under Column settings. Note: Confidence is a "locked metric" to Target Experiences; it cannot be broken down or used with other dimensions.See Statistical calculations and Complete Confidence Calculator Excel file for more information.

Hope this helps!