Understanding Target Reports

[aanchal-sikka]

Hello,

I am new to Target, and would like to learn Reports beyond the technical configurations.

Requesting you to please share some content, which can help understand and interpret reports

[prads]

Hi @aanchal-sikka ,

For reporting you can go through below document.

https://experienceleague.adobe.com/en/docs/target/using/administer/reporting/reporting

https://experienceleague.adobe.com/en/docs/target/using/integrate/a4t/reporting

[aanchal-sikka]

Hello @prads 

Thanks for sharing the links. I had gone through these, but these have only technical details.

I was looking for something which will help me understand in context of business use-cases.

[prads · Accepted solution]

@aanchal-sikka , You have to define your goals as per your requirement.

If you want to see how many conversions are happening, how they are engaged accordingly you can select the goals and define your reporting source in settings. You can select Target or adobe analytics as per requirement.

If you are selecting Adobe analytics then you can use your existing adobe analytics events and metrics for defining goals and you can see that report in analytics and you can breakdown that report by using your adobe metrics and dimensions.

Also, use adobe target sample size calculator to plan and determine the sample size. This is very important topic in reporting.

https://experienceleague.adobe.com/tools/calculator/testcalculator.html

Usecases for A/B Test sample size: https://www.youtube.com/watch?v=PkIUHbfhsFw

[aanchal-sikka]

Thanks @prads 

For sharing the youtube channel. Its a good one, where things are explained with use-cases.

Would you be aware of more such content. (Target blogs, channels etc)