Hi everyone,
I have created an audience on Google Analytics. Please let me know if & how I can pass the audience from GA to Adobe Target.
Thanks & Regards,
Abhishek Kukreja
Solved! Go to Solution.
Hi @Abhikeabhi - regarding the first point, in order for GA and Adobe Target to exchange audience-data, there should be a common-identifier which can be used as a primary-key between the 2 systems. If there's one then you can use pass GA audiences to Adobe Target using mbox3rdpartyid or Customer-attributes.
Same solution should apply to SalesForce as well where you can upload ids against an SF audience to Adobe Target using mbox3rdpartid or Customer-attributes as long as visitors can be identified in both systems using same identifier.
Target_id is available as PC value under mbox cookie of your browser.
Hope it helps,
hi @Abhikeabhi - so you want to target visitors who are part of a GA audience? Couple of questions:
1. How do you sync the cookie identifiers between GA and Target?
2. Does GA expose any API which can be used to list users who belong to an audience?
Hi Rajneesh,
Can you elaborate on the first point?
For the second point, I am trying to figure this out. However, we also have our leads captured on Salesforce, is it possible to pass audience/data from Salesforce to Adobe Target?
Also, while creating audience I can see an option of Target_id under Visitor Profile. Do you know how to retrieve the target_id for users who completed a CTA form on website.
Hi @Abhikeabhi - regarding the first point, in order for GA and Adobe Target to exchange audience-data, there should be a common-identifier which can be used as a primary-key between the 2 systems. If there's one then you can use pass GA audiences to Adobe Target using mbox3rdpartyid or Customer-attributes.
Same solution should apply to SalesForce as well where you can upload ids against an SF audience to Adobe Target using mbox3rdpartid or Customer-attributes as long as visitors can be identified in both systems using same identifier.
Target_id is available as PC value under mbox cookie of your browser.
Hope it helps,
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