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Need Suggestions for A/B Testing Use case.


Level 2

We have one page where listing component is authored. We want to do A/B testing between two different views of listing.
Both the views comes from two different components. 
Option 1 :- This is simple view, Only clickable names
First option
Second option
Third option
Option 2 :- we have image and CTA with little desc



First view will display option 1 and second view will be display option 2
For experience 2 we will replace option 1 with experience fragment which will include component of option 2.
Is this approach is fine or something better can be done ?


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1 Reply


Level 6

If you want to check which elements on your page have the greatest influence on conversion. I would like to suggest use Multivariate Test.

Multivariate Testing (MVT) in Adobe Target compares combinations of offers in elements on a page to determine which combination performs the best for a specific audience, and identifies which element most impacts the activity’s success.

Multivariate tests also help you find compound effects between two or more elements on a page.


Use an MVT test when you have at least three elements to test. If you have fewer, run a series of A/B tests.

Refer below document: It will give you more information.