Learning variables and their impact

[aanchal-sikka]

Hello,

I am new to Target and would like to learn how various variables impact a goal.

As in which variable should be used to achieve which business goals. 

Requesting you to please share some related content.

[prads]

Hi @aanchal-sikka ,

Goal is success measurement that track the objective of your activity.

You can go through the below document  and video for understanding goals.

https://experienceleague.adobe.com/en/docs/target/using/activities/abtest/create/ab-set-metrics

[aanchal-sikka]

Hello @prads 

Thanks for sharing the links. I had gone through these, but these have only technical details.

I was looking for something which will help me understand in context of business use-cases.

[prads · Accepted solution]

@aanchal-sikka , You can also refer below Videos.

https://www.youtube.com/watch?v=6yzuAFOvQ_I

https://www.youtube.com/watch?v=ExfFHYpAYvs