Just "approximately" how far back in time does the model go when it's using changing data it gathers?

[lmoses4]

We are now 100% using Adobe's model for Auto-Target and very soon Auto-Personalization!! We want to make sure the model is not going 6+ months back in time when it looks at someone's page visit history (as an example). Realize that Target cannot give away any proprietary information, but we just want to be re-assured that the model is using relevant data to train on and use?

[Matthew_Ravlich_ACG · Accepted solution]

Hi @lmoses4,

By default, a visitor profile in Adobe Target expires after 14 days of inactivity for that visitor. This profile lifetime can be extended. The lifetime can be set to as many as 90 days. To check your Adobe Target Profile:

1) Go to the Adobe Target Activities page.

2) Click on "Administration" in the top navigation.

3) Click on "Implementation" on the left-hand side.

4) Look for "Profile Lifetime."

There you will see how long your profile is set to. Example:

If you need to change the profile lifetime, Contact Client Care or your Adobe consultant to extend the profile lifetime at no additional cost.

I hope this helps.

Matthew Ravlich | ACG Digital | albertacg.com