integration of adobe target with adobe campaign

[Partha18]

Hi,

What is the purpose/use of integrating adobe target with adobe campaign?

In document it is given that, "use adobe campaign to generate targeted email using data created in target". But same thing can be achieved only using adobe campaign right. (For example, sending different offers emails for male and female.)

kindly give an example use case for the purpose for integrating adobe campaign with adobe target for better understanding.

Thanks in advance,

ParthaSarathy.

[Shruthi_N · Accepted solution]

Hi parthas95068527​ One of the main advantages of using Target with Adobe Campaign is real-time personalization capabilities.

Here are some links which might help.

Adobe Campaign + Adobe Target for Email Personalization - YouTube

Optimize Email Marketing using Adobe Experience Cloud

For customer success stories using both solutions, check out Customer Showcase and Product Success Stories | Adobe