Import the google analytics segments to Adobe Target or Adobe Experience Cloud?

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cqexplorer

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cqexplorer

cqexplorer

15-12-2020

 

Is there any way to import the google analytics segments to Adobe Target or Adobe Experience Cloud, if one does not have Audience Manager license?

 

My use case is just to import the google analytics segments and use those segments as audience inside Target for targeting.

 

Thanks

Adobe Target google analytics

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ryanr701

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ryanr701

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ryanr701
Employee

17-12-2020

I don't know of any way to import segments from Google Analytics. As far as I know GA segments are a post processed thing. So they aren't available real time as a visitor is browsing. If GA had an API where you could call for a visitor known segments you could pass that into Target via the Data Providers method. But I doubt that API exists.