How to track clicks and conversions in Target-only reporting when personalization is on Page A but purchase occurs on Thank You Page?

[shaikhshoeb]

Hello Community,

I have a scenario where personalization is shown on Page A, but the actual conversion (purchase) happens several steps later on a Thank You Page after 3–4 intermediate pages.

My questions are:

1. In Target-only reporting, how does Adobe Target ensure conversions are attributed only to users who actually saw the personalization on Page A?

   • What happens if a visitor never saw Page A but still makes a purchase — is that conversion excluded from the activity results?

2. Would using a dynamic mbox on the Thank You Page be the best way to track conversions reliably across this multi-page journey?

   • If yes, how should I configure it so that only exposed visitors are counted towards conversion metrics?

3. In addition, I also want to track clicks on a CTA banner on Page A as an intermediate success metric, as well as the final purchase on the Thank You Page.

   • Is the right approach to use a dynamic mbox / trackEvent on the banner click to capture click data?

   • Can I configure both “click” and “purchase” as separate metrics in the same activity for full funnel reporting?

Looking for best practices and implementation guidance to make sure reporting is accurate across both micro-conversions (clicks) and macro-conversions (purchase) in this type of funnel.

Thanks in advance!
— Shoeb