How to target users based on referring page or previous page in real-time

[jsmc312]

Hi all,

I'm interested in targeting users with activities based on the previous page they visited, or the referring page (would be from the same domain). 

With audiences using Site Pages > Referring URL, or Previous Page -  it supposedly only works if a user CLICKS to the page.

Using Analytics to create a segment introduces too much of a delay. I want a visitor coming from a specific page to be targeted immediately. 

What's the best way to handle this? 

Also - how do you QA Site Pages > Previous Page - when you need to CLICK from another page in order to qualify as the audience? 

Thank you!

[Rajneesh_Gautam_ · Accepted solution]

hi @jsmc312  - if your aim is to use user's previous page even if they visited during the last visit then using profile-scripts will help you here. Steps:

1. Create a profile script that captures the URL (or the page-name passed as mbox-parameter) of the current page. So on the next page, you'll have the value of previous page. Lets call it "previous_page"

return page.url;

2. Create an audience on the basis of this profile script (Audience type = Visitor profile). You can provide the criteria on the basis of the previous page identifier here. 

On the second part of your question, can you please clarify further? Do you want to QA the experiences as well as audience-qualification? If yes, then you can select the "Match audience rules to see experiences" checkbox. 

Hope this helps.

Regards

Rajneesh

[jsmc312]

Thank you for this reply!

For the second part of the question - we can match audience rules, however Site Page options don't work unless you click into a page, so pasting your links into the browser won't qualify you for the audience. Any way around this? 

[Rajneesh_Gautam_]

Hi @jsmc312  - are you suggesting that when you copy the QA URL generated by Adobe Target and paste it in the browser, it does not work? Thats not expected behaviour - is it possible to share any URLs/screen-recordings?

Regards

Rajneesh