How does Adobe Target decide which experience a visitor sees? I'm looking for more detailed information to satisfy internal stakeholders that the selection is random.
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Hi @Rommil ,
Though we don't know the exact algorithm that Adobe Target uses in the backend it more or less works as described below:
Ultimately, it is the persistent cookies + some basic logic defined within the Target product that helps you split the traffic between A and B experiences.
This sort of depends on the type of activity that you are using. If you are talking about AB activities, it is a random percentage split. If you would like control over the split to feel more comfortable, you could use a profile script as mentioned below and switch to an XT activity to set up an experience for each of the groups.
Is there more details around the random percentage split? I assume there's is a qualification step, the the randomization is based on some value.. trying to get some more specific details.
Would give this a read - https://experienceleague.adobe.com/docs/target/using/activities/abtest/test-ab.html?lang=en
I'm specifically looking for information around A/B tests. I.e., how does Adobe Target, specifically decide which variant a user receives?
Hi @Rommil ,
Though we don't know the exact algorithm that Adobe Target uses in the backend it more or less works as described below:
Ultimately, it is the persistent cookies + some basic logic defined within the Target product that helps you split the traffic between A and B experiences.
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