Google Analytics integration with Adobe Target

[matthewb2051561]

Hi, Has anybody had any success in integrating Adobe Target with both GA classic and universal analytics - Most of the posts I've seen are fairly outdated (c.2012)

I'm looking to pass the test variation name into a GA event so we can track transactional impact of tests.

Thanks

[ParitMittal · Accepted solution]

Hi Mathew,

To achieve the use case discussed above,  You need to create an HTML offer inside Adobe Target and then in that offer you can write the JS code to pass data to GA and then apply the offer to an Experience inside an Activity (Campaign) . Please follow the below steps to achieve the same :

• Login to Adobe Target
• Add a new HTML Offer (Offers > Create > HTML Offer)
• Name the offer say "Testing Offer"  Configure and paste in the JavaScript code (with the <script> tags intact)

  You may customize the below  Google Analytics code as per your need
Here’s the script:

<script type="text/javascript"> alert("Your Campaign name is " + '${campaign.name}' + " :Your Experience name is "+ '${campaign.recipe.name}'+" :Your campaign Id is "+'${campaign.id}' +" :Your Experience ID is "+ '${campaign.recipe.id}' + " :Your Experience Traffic Type is "+'${campaign.recipe.trafficType}'); var sCampaignName='${campaign.name}'; var sExperienceName = '${campaign.recipe.name}'; _gaq.push(['_setCustomVar',1,'Target' + sCampaignName,sExperienceName,1]); _gaq.push(['_trackEvent','Target',sCampaignName,sExperienceName,undefined,true]); </script>

• Apply the above created Offer to an Experience in an Activity say "Experience B"

• For Validation & Testing , we have put alert in offer created above & output will be similar to the snapshot shown below :

Thanks & Regards

Parit Mittal

[chrisgreenn]

I appreciate you sharing your knowledge on this subject! Your post was thought-provoking and informative, in my opinion. You truly have a gift for making difficult concepts understandable to Godrej Woodscape employees.

[matthewb2051561]

ParitMittal wrote...

Hi Mathew,

To achieve the use case discussed above,  You need to create an HTML offer inside Adobe Target and then in that offer you can write the JS code to pass data to GA and then apply the offer to an Experience inside an Activity (Campaign) . Please follow the below steps to achieve the same :

• Login to Adobe Target
• Add a new HTML Offer (Offers > Create > HTML Offer)
• Name the offer say "Testing Offer"  Configure and paste in the JavaScript code (with the <script> tags intact)

  You may customize the below  Google Analytics code as per your need
Here’s the script:

1. <script type="text/javascript">
2. alert("Your Campaign name is " + '${campaign.name}' + " :Your Experience name is "+ '${campaign.recipe.name}'+" :Your campaign Id is "+'${campaign.id}' +" :Your Experience ID is "+ '${campaign.recipe.id}' + " :Your Experience Traffic Type is "+'${campaign.recipe.trafficType}');
3. var sCampaignName='${campaign.name}';
4. var sExperienceName = '${campaign.recipe.name}';
5. _gaq.push(['_setCustomVar',1,'Target' + sCampaignName,sExperienceName,1]);
6. _gaq.push(['_trackEvent','Target',sCampaignName,sExperienceName,undefined,true]);
7. </script>

• Apply the above created Offer to an Experience in an Activity say "Experience B"

• For Validation & Testing , we have put alert in offer created above & output will be similar to the snapshot shown below :

Thanks & Regards

Parit Mittal

Thanks Parit, When I click configure I get multiple options e.g. 'Add mobile viewpoints' but nowhere I can see where to apply my specific offer Ive created?

[ParitMittal]

Hi ,

Please click "Content" arrow ">"  inside the experience to apply the offer to experience,

Thanks

Parit

[matthewb2051561]

Thanks..I guess the problem I have is that I cant see any content arrow or anywhere to apply the offer (as per screenshot)

[gaurav_narale]

I am interested in knowing this as well. Same as Matthew I am not able to see content option anywhere under configure.

[ParitMittal]

Hi Gaurav/Mathew

The example I have explained above is for Form Based Experience Composer but it seems you both are using Visual Experience Composer so in VEC , Once the Page Loads in an Experience , When you click on a page element which you want to replace with the offer , a menu shows the options that are available for that element type. Click Swap Offer and then select the the offer say "Testing Offer" from content / Offer library.

For more VEC options see : https://marketing.adobe.com/resources/help/en_US/target/target/r_viztarget_options.html

Thanks & Regards

Parit Mittal

[matthewb2051561]

Thanks,

As we are not building out a new offer and the GA code is additional to existing content all that happens is it removes whatever we have selected and replaces with the GA tracking code. 

Is there no way of adding into the page another way? I have used a variation inside the custom code section but it doesn't seem to fire inside Google Chrome

[matthewb2051561]

The code below seems to be working  - you have to copy into the custom code section of each test and variation. you also need to remove from adding into the head of each page. 

<script type="text/javascript">

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-#######-1']);

try {
     if (typeof(s_tnt) == 'undefined') {
          var s_tnt = '';
     }
      
  if (typeof(_gaq) == 'undefined') {
          var _gaq = [];
     }
  
     s_tnt += '${campaign.id}:${campaign.recipe.id}:${campaign.recipe.trafficType},';

     var sCampaignName = '${campaign.name}';
     var sRecipeName = '${campaign.recipe.name}';

     if (sCampaignName.length > 0 && sRecipeName.length > 0) {
         
          _gaq.push(['_setCustomVar',1,'Target:' + sCampaignName,sRecipeName,1]);
          _gaq.push(['_trackEvent','Adobe Target',sCampaignName,sRecipeName,undefined,true]);

     }
}
catch(e){
console.log(e.message);
}
</script>

[gaurav_narale]

How will this work if i have a redirect url as Experience B? The interface does not allow to make any changes to custom code once I enter the redirect url in Experience B.

[matthewb2051561]

I'm not sure there is a solution here other than potentially passing over a ? url tracking code when you redirect and comparing visits of that vs. control - A bit messy I think but would still be able to track the 2 variations in GA. 

[ParitMittal]

Hi Gaurav/ Mathew,

I hope that answers provided above resolves your query. If yes, Can you please mark this query as resolved.

Thanks & Regards

Parit Mittal

[gaurav_narale]

Hi Parit,

Really appreciate your help in answering the questions.

I am still not able to resolve this completely as stated in my previous post. I am running an A/B test using visual editor. My experience B is a redirect URL. I would love to track both experiences A and B separately in GA. The problem is as soon as I enter redirect URL in experience B, the interface locks up and does not allow me to add any custom code or swap offer. Do you have any suggestion?

Regards.

[fabiáni62494629]

I have the same problem...

In addition, is it possible to load a script on a whole activity?

thanks!

Regards

[ParitMittal]

Hi Fabian,

The code editor is currently available for A/B, Experience Targeting, Multivariate Test, and Automated Personalization activities. The code editor is disabled for overlay and if a redirect is applied to an Experience.

Also, We can't load an script on a whole Activity it has to be alplied to individual Expereinces

Regards

Parit

[amods26652088]

Hello Parit,

Is there any way to capture multiple campaign names on the same page. This seems to only capture one campaign.

Vacations, Resorts, and All-Inclusive Packages | CheapCaribbean.com and Slack - Auryc Inc.

Thanks

Amod

[julienb20151765]

Seems last version add a real game changer feature

that can enhance the problem : response token

Those information are very usefull to feed Google Analytics custom dimension or events

If someone has already written a such extension i'll be glad to use it

[ketangp28686788]

Hi Matthew,

I tried the code you mentioned in below, but I could not see the activity name or any details in Google Analytics

Although when I tried the variable mentioned in script in alert box it popped up.

For configuring following script  I have added  this into custom code of each experience using VEC & accordingly passed

GA account ID in each experience.

Can anybody tell what could be the issue &  where to check the target experience details in google analytics ?

It will be very helpful if some one can provide some documentation.

<script type="text/javascript">

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-#######-1']);

try {
     if (typeof(s_tnt) == 'undefined') {
          var s_tnt = '';
     }
     
  if (typeof(_gaq) == 'undefined') {
          var _gaq = [];
     }
 
     s_tnt += '${campaign.id}:${campaign.recipe.id}:${campaign.recipe.trafficType},';

     var sCampaignName = '${campaign.name}';
     var sRecipeName = '${campaign.recipe.name}';

     if (sCampaignName.length > 0 && sRecipeName.length > 0) {
        
          _gaq.push(['_setCustomVar',1,'Target:' + sCampaignName,sRecipeName,1]);
          _gaq.push(['_trackEvent','Adobe Target',sCampaignName,sRecipeName,undefined,true]);

     }
}
catch(e){
console.log(e.message);
}
</script>

Thanks,

Ketan Pardeshi

[julienb20151765]

You should be able to see it in events

Filter on event category name 'Adobe Target'

You'll see events, then you could create custom segments in order to compare

people who did see 'RecipeName1' vs 'RecipeName2' and so on.

Then you can explore Google Analytics with those segments

Hope it'll solve your problem Ketan

Best Regards ,

Julien BIJOUX - Vidomia

[ketangp28686788]

Hi Julien,

I have checked that section, I don't see anything there when I opened the webpage.

The steps that I have followed are  :

I have added GA account Identifier in _setAccount method of script

Added the below code in custom code section of both the activities of AB Testing.

<script type="text/javascript">

var _gaq = _gaq || [];
_gaq.push(['_setAccount', 'UA-#######-1']);

try {

     if (typeof(s_tnt) == 'undefined') {
          var s_tnt = '';
     }
     
  if (typeof(_gaq) == 'undefined') {
          var _gaq = [];
     }
 
     s_tnt += '${campaign.id}:${campaign.recipe.id}:${campaign.recipe.trafficType},';

     var sCampaignName = '${campaign.name}';
     var sRecipeName = '${campaign.recipe.name}';

     if (sCampaignName.length > 0 && sRecipeName.length > 0) {
        
          _gaq.push(['_setCustomVar',1,'Target:' + sCampaignName,sRecipeName,1]);
          _gaq.push(['_trackEvent','Adobe Target',sCampaignName,sRecipeName,undefined,true]);

     }
}
catch(e){
console.log(e.message);
}
</script>

Have I followed the correct steps ?

Thanks