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Entity Attributes Expiration


Level 7

Hi Experts,


As per help doc, Entity attribute values expire after 61 days. This means that you should ensure that the latest value of each entity attribute is passed to Target Recommendations at least once per month for each item in your catalog.


does this mean if the same value for an entity attribute is updated then attribute will not expire. ?

or should it have new value for entity attribute not to expire?

1 Reply



@LordOfTheRings Join us tomorrow during the next Adobe Target Community Q&A Coffee Break, where Senior Adobe Target Product Manager, Rob Hornick, will be sharing insights and answering questions related to his areas of expertise, which include Recommendations, Auto-Target, Automated Personalization, and more on AI and Machine Learning. If you can't join, you can also post your questions for him now in the event thread and he will post his answer during the break tomorrow: 😊