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Difference between the audience under the Geo(City vs DMA) ?

robinders871029
Level 2
Level 2

What is the difference between the audience under the Geo  - 
City vs DMA
For Example -  If we Target same city under both for example (LA).
Will they fetch same results?
If not, what is the major differenceDMA.PNGGeoCity.PNG

2 Replies
gaureshk3014423
Level 8
Level 8

Hi @robinders871029 

Basically here you are selecting two cities Los Angeles and San Francisco. When you use this audience in an activity, people from LA and San Fransisco both will see a similar experience.

All the list of cities added will work as OR conditions. for example, if the city is LA OR San Fransisco show the experience.

 

Hope this helps.

robinders871029
Level 2
Level 2

Thanks for looking into it.
Will be getting the same results if target through city vs DMA ?