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Difference between the audience under the Geo(City vs DMA) ?


Level 2

What is the difference between the audience under the Geo  - 
City vs DMA
For Example -  If we Target same city under both for example (LA).
Will they fetch same results?
If not, what is the major differenceDMA.PNGGeoCity.PNG

2 Replies


Level 9

Hi @robinders871029 

Basically here you are selecting two cities Los Angeles and San Francisco. When you use this audience in an activity, people from LA and San Fransisco both will see a similar experience.

All the list of cities added will work as OR conditions. for example, if the city is LA OR San Fransisco show the experience.


Hope this helps.


Level 2

Thanks for looking into it.
Will be getting the same results if target through city vs DMA ?