I'm looking to create an audience based on a customer's cart contents. The cart contents are stored in the adobeDataLayer and also in local storage. How can I create an audience using this data? I'm using at.js 2.10.0.
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Hi @deakin96,
This is a great use case. Any data you have on the page or in a cookie you can send to Target for creating an audience that Target uses then or later for that visitor to decision experiences and activities off of. Here's one way to capture cart info from local storage and send to Target.
Hope that helps!
-Ryan
Hi @deakin96
As per my understanding, for your use case Adobe Target stand alone would not be sufficient to generate audience based on cart content. Adobe Target provide a way to create the audience but mostly it's very basic and it's based on geolocation, OS, Page etc. You can try generating some Audience based on Profile script but it would be tough to implement.
You would either need Audience Manager or Adobe Experience Platform/ RTCDP segments to generate the Audience based on your cart. These segments would be passed back to Adobe Target to generate the audience to run any kind of targeting activity.
Hi @deakin96,
This is a great use case. Any data you have on the page or in a cookie you can send to Target for creating an audience that Target uses then or later for that visitor to decision experiences and activities off of. Here's one way to capture cart info from local storage and send to Target.
Hope that helps!
-Ryan
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