Can we create a custom approval workflow in Adobe target?

[sephytodd]

I'm currently exploring Adobe Target and considering setting up a sophisticated and customizable approval workflow within the platform. The envisioned workflow would involve multiple levels of approval, perhaps 2-3, before any activity is ready to be published.

[Gokul_Agiwal · Accepted solution]

Hi @sephytodd 

Adobe Target itself doesn't have a built in approval workflow system however you can restrict this based on the roles and permission.  Assign necessary role in your team see below. 

Role	Description
Approver	Can create, edit, and activate or stop activities.
Editor	Can create and edit activities before they are live, but cannot approve the launch of an activity.
Observer	Can view activities, but cannot create or edit them.
Publisher	Similar to the Observer role (can view activities, but cannot create or edit them). However, the Publisher role has the additional permission to activate activities.

If you still looking some advanced solution to define custom workflow based on your internal specific requirement then you can think of options like 

Adobe Target API - Automate activity creation, approval and publishing. 

Adobe Workfront -  This tool integrates with Experience cloud and allowing you to build custom workflow for content creation, approval process for Adobe Target. 

Here is the guide https://experienceleague.adobe.com/en/docs/workfront/using/adobe-workfront-fusion/fusion-apps-and-mo... 

Hope this helps.