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s_kala
s_kala
Level 2
November 1, 2018
Solved

Auto-allocate

  • November 1, 2018
  • 2 replies
  • 2965 views

Hi Guys,

What are the drawbacks or disadvantages of using Auto-allocate?

I feel that pushing more traffic to a single experience only after 1000 visitors and 50 conversion is very small for some high traffic websites. I am also not sure how the algorithm works to decide a better performing experience so early into the experience with so little data.

Please share if you have the same concerns or correct me if I am wrong.

Regards,

Suchindra

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    Best answer by MihneaD

    @s_kala,

    Here is a summary of that KB article.

    Fundamental difference:

    A/B Activity without auto-allocate: Winner is determined by comparing the control experience to all other experience. IE: In a scenario where you have three Experiences: A, B, C without auto allocate the following comparisons will be made: A vs B & A vs C.

    Activity with auto-allocate: Winner is determined by comparing every experience with every other experience. IE: In a scenario where you have three Experiences: A, B, C with auto allocate the following comparisons will be made: A vs B & A vs C & B vs C.

    Advantage:

    Auto-Allocate performs all implicit comparisons across experiences and produces a "true" winner. There is no notion of a "control" experience in the test.

    Disadvantage:

    Doesn't support A4T (Analytics for Target)

    Hope this helps!

    Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335​

    2 replies

    S
    Adobe Employee
    Shruti_PremkumarAdobe Employee
    Adobe Employee
    November 1, 2018

    Hi suchindra​, If you haven't had a chance to come across the auto-allocate documentation yet, I would suggest starting there.

    Auto-Allocate

    This has information on when to Use Auto-Allocate versus A/B or Automated Personalization , benefits as well information on how the algorithm works.

    Hope this helps.

      MihneaD
      Adobe Employee
      MihneaDAdobe EmployeeAccepted solution
      Adobe Employee
      November 1, 2018

      @s_kala,

      Here is a summary of that KB article.

      Fundamental difference:

      A/B Activity without auto-allocate: Winner is determined by comparing the control experience to all other experience. IE: In a scenario where you have three Experiences: A, B, C without auto allocate the following comparisons will be made: A vs B & A vs C.

      Activity with auto-allocate: Winner is determined by comparing every experience with every other experience. IE: In a scenario where you have three Experiences: A, B, C with auto allocate the following comparisons will be made: A vs B & A vs C & B vs C.

      Advantage:

      Auto-Allocate performs all implicit comparisons across experiences and produces a "true" winner. There is no notion of a "control" experience in the test.

      Disadvantage:

      Doesn't support A4T (Analytics for Target)

      Hope this helps!

      Mihnea Docea  | Technical Support Rep, Customer Care | Customer & Employee Experience | Adobe | (:: 1 (800) 497-0335​

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