Analytics segment as Target Audience.

[TulasiChaganti]

We have published an analytics segment to experience cloud. Segment is visible in target under audiences. We have assigned the audiences to an activity and started testing. Currently deactivated as when we activate we are not getting response. When we remove the segment we are getting experience and its response. Issue is not with segments, as we attached other segments and we are getting response.

Can we attach the AA segment to Target, do we have any limitation? Has any one tested this use case.

All your help is appreciated.

[shelbygoff · Accepted solution]

Hi @TulasiChaganti, is the expectation for a user to qualify for the segment and the Target activity using it in the same session? Because Analytics segments are Historical Audiences and do not work in real-time. There needs to be a 4-8 hour delay between a user qualifying for the segment and that segment being actionable in a Target activity. 

This is covered in this handy doc: https://experienceleague.adobe.com/docs/experience-cloud-kcs/kbarticles/KA-16471.html?lang=en

If you are qualified and it has been more than 8 hours since segment qualification, I recommend opening an Adobe Target support ticket in the Experience Cloud Admin Console. 

Best,

Shelby (Goff) Cook | Senior Technical Support Engineer, Customer Care | Customer & Employee Experience |  Adobe | +1 800 497 0335 x4 | goff@adobe.com |