@Michael_Soprano Few checks to make sure inbound and outbound for target are configured/coded properly.
1) Use Adobe Assurance or Adobe Experience Platform Debugger "Edge Transactions" to make sure data is passing to Adobe Target,
2) Enable corresponding response token (only visible if profile attribute reaches target #1) of profile attribute passed in Adobe Target in Admin section.
3) Make sure websdk version >= 2.6.0
https://experienceleague.adobe.com/en/docs/experience-platform/web-sdk/release-notes#version-260---j...
~cheers
NN