Adobe Target Traffic Allocation Question

[jorisdebeer]

We launched an A/B/C Test in Adobe Target Premium on 21/11/2018. The traffic allocation was set to 33%/33%/34%

When viewing the reports in Adobe Target it shows that 30.22% of visitors saw the control, 40.87% Experience B, and 28.9% saw Experience C.

Why is the distribution of visitors different to what was configured in the test?

[Chad_Gallagher · Accepted solution]

This usually happens when an activity split is changed after it was activated, or there are unstitched sessions for A4T based activities. This link is for A4T but will apply to non A4T activities in some cases View reports - A4T FAQ