Question
Adobe Target Order Confirmation using WebSDK and influence Recommendations for "Bought this, bought that"
I’m trying to track conversions on a website using WebSDK, so that we can feed purchase behavior into the recommendation algorithms for “..bought this, bought that”, etc. I was reviewing the implementation guide here https://docs.mktossl.com/docs/target-dev/developer/recommendations.html?lang=en, specifically the Track conversion page here https://docs.mktossl.com/docs/target-dev/developer/client-side/at-js-implementation/deploy-at-js/implement-target-without-a-tag-manager.html?lang=en#track-conversions, but the code referenced is for at.js and not WebSDK.
I also checked this page WebSDK comparision to at.js - https://experienceleague.adobe.com/docs/experience-platform/edge/personalization/adobe-target/web-sdk-atjs-comparison.html?lang=en#using-web-sdk-4, but it’s not clear in this documentation how this would function in the context of order confirmation? E.g.
alloy("sendEvent", {
data: {
__adobe: {
target: {
orderTotal: 123.45,
orderId: "ABC6789",
productPurchasedId: "123,234,SLKF-123",
},
},
},
decisionScopes: ["orderConfirmation"]
})
Questions:
- Can I assume that if I have the above code fire on the order confirmation page, and send the above WebSDK send event with the three values (orderTotal, orderId, productPruchasedId) and include a decisionScope, is that enough for the recommendation algorithm for “bought this, bought that”, etc., to learn from?
- Do I need to configure any additional activities within Adobe Target for Target to take this information and apply it? i.e. create an activity. Note: I’m not asking about setting up a goal for an activity, I’m just inquiring about how to send transactional events to Adobe Target to inform the “bought” algorithms.
Thanks