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AB Testing - Split traffic by 50/50

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Level 4

Hello Team,

I am trying to understand how traffic split happens when we have manual targeting with 50% traffic to A & B experience. If we make 10 request to pages, will that always divide  5 request to experience A and 5 request to experience B. Or any algorithm to decide the traffic to experiences A & B even we have given 50/50 %?. Because we are not seeing AB Testing report with traffic spit 50%. 

1 Accepted Solution

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Correct answer by
Community Advisor

Hi @pradeepmoolemane 

The content display by A/B test activity is randomly chosen from the experience you assign to the activity. Here are the couple of links for you to go through and understand how traffic allocation works 

A/B Test

Traffic allocation works

Uneven traffic split

50/50 traffic split

50/50 test 

Hope this helps

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2 Replies

Avatar

Correct answer by
Community Advisor

Hi @pradeepmoolemane 

The content display by A/B test activity is randomly chosen from the experience you assign to the activity. Here are the couple of links for you to go through and understand how traffic allocation works 

A/B Test

Traffic allocation works

Uneven traffic split

50/50 traffic split

50/50 test 

Hope this helps

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Community Advisor

Exactly the allocation is generated - therefore no exact 50:50 number is possible in the evaluation. But the direction should already be correct, that it is approximately in this range users of the corresponding variant are allocated.